Global Restaurant Brands Hit Record $190.1 Billion in Value for 2026
The restaurant industry worldwide has achieved a significant milestone, with the top 25 most valuable brands reaching a combined brand value of $190.1 billion in 2026, according to the latest Brand Finance Restaurants 25 report. This growth is driven by factors such as store expansions and the increasing normalization of takeout, delivery, and quick-service dining options, despite ongoing challenges in key markets.
McDonald's Reclaims Top Spot with 5% Growth
McDonald's has reclaimed its position as the world's most valuable restaurant brand, with its brand value rising by 5% to $42.6 billion in 2026. This growth is primarily attributed to the company's extensive global footprint and stable franchise revenues, solidifying its leadership in the fast-food sector.
Starbucks Holds Second Place Amidst Competition
Starbucks ranks second with a brand value of $37 billion, despite experiencing a 4% decline. This decrease is linked to rising competition in several key international markets, highlighting the dynamic nature of the global restaurant landscape.
Chick-fil-A Emerges as a Strong Performer
Chick-fil-A has shown remarkable performance, climbing from eighth to fifth place with a 44% increase in brand value to $8.1 billion. This surge is supported by record revenues, continued expansion efforts, and strong customer loyalty, making it one of the standout brands in the report.
Tim Hortons: The Only Non-American Brand in Top Tier
Tim Hortons stands out as the only non-American brand in the top 10, ranking sixth with a brand value of $7.5 billion, up by 9%. Its success is bolstered by a strong presence in the domestic Canadian market, showcasing regional strength in a globally dominated list.
Other Notable Brands and Trends
Taco Bell fell three places to eighth, with its brand value remaining flat at $6.9 billion, constrained by value-led offers. Wendy's noted a 4% decline in brand value to $5 billion, driven by store closures. The top five restaurant brands are all US-based fast-food chains, with their rankings unchanged, emphasizing American dominance in the sector.
Top 10 Most Valuable Restaurant Brands in 2026
- McDonald's (United States) - $42.6 billion, AAA rating
- Starbucks (United States) - $37.0 billion, AA rating
- KFC (United States) - $16.5 billion, AAA rating
- Subway (United States) - $9.5 billion, AA- rating
- Chick-fil-A (United States) - $8.1 billion, AAA rating, up 44%
- Tim Hortons (Canada) - $7.5 billion, AA- rating, only non-US brand
- Domino's Pizza (United States) - $7.1 billion, AAA- rating
- Taco Bell (United States) - $6.9 billion, AA+ rating
- Wendy's (United States) - $5.0 billion, AA+ rating, down 4%
- Burger King (United States) - $4.8 billion, AA rating
The combined brand value of the top 10 restaurant brands has increased by approximately 20% since 2015, when the first Brand Finance Restaurants 25 report was published. This growth underscores the resilience and expansion of the global restaurant industry, with US fast-food brands continuing to lead the way in market value and brand strength.
