Mahindra & Mahindra is preparing a major refresh for its highly popular XUV700 SUV, with strong indications suggesting the updated model will debut with an entirely new identity. According to automotive experts and recent trademark filings, the facelifted version might be rebranded as the XUV 7XO, following the naming strategy recently employed for the XUV300 facelift.
New Name Confirmed Through Trademark
The speculation around the name change gained credibility when Mahindra filed a trademark application for the XUV 7XO name in January 2024. Recent reports confirm that the word mark has already received official approval, clearing the path for the rebranding exercise. This move mirrors the company's approach with the XUV300, which returned to the market earlier this year as the XUV 3XO after its comprehensive update.
Industry observers note that this naming convention helps Mahindra create a distinct identity for refreshed models while maintaining connection with their popular predecessors. The timing suggests Mahindra is keen on creating a unified naming strategy across its SUV portfolio.
Exterior and Interior Transformations
The facelifted SUV has been spotted during multiple test runs, giving automotive enthusiasts a clear glimpse of the expected changes. The most dramatic updates are anticipated at the front, where Mahindra will likely introduce a completely new grille design and updated twin-pod LED headlamps. The revised lighting signature is expected to give the vehicle a more contemporary and sophisticated appearance.
Inside the cabin, Mahindra is planning a comprehensive overhaul that will elevate the premium feel of the vehicle. Reports suggest redesigned door panels and a fresh dashboard layout. The highlight of the interior update will likely be a triple-screen setup inspired by the XEV 9e concept, creating a more immersive digital experience for both driver and passengers.
Adding to the premium appeal, Mahindra is expected to equip the SUV with a Harman Kardon audio system, positioning the facelifted model as a more sophisticated offering in its segment. These upgrades aim to strengthen the XUV700's competitive position against rivals in the increasingly crowded SUV market.
Familiar Performance with Fresh Looks
While the exterior and interior undergo significant changes, the mechanical components are expected to remain largely unchanged. The SUV will likely continue with Mahindra's proven 2.0-litre turbo petrol and 2.0-litre diesel engines. Both powerplants are anticipated to be offered with the current transmission options, including 6-speed manual and 6-speed automatic gearboxes.
This approach allows Mahindra to focus resources on enhancing the vehicle's design, technology, and premium features while maintaining the reliable performance characteristics that have contributed to the XUV700's popularity among Indian consumers.
Production Timeline and Market Launch
According to the latest information available, production of the facelifted XUV700 is scheduled to commence next month. Mahindra is reportedly preparing to phase out the current-generation XUV700 by November 2025, making way for the updated model in showrooms across the country.
The XUV700 has been one of Mahindra's most successful models in recent years, and this comprehensive refresh aims to maintain its strong market position. With the XUV 3XO already demonstrating Mahindra's new design direction and naming strategy, the XUV 7XO is expected to continue this momentum when it arrives in the coming months.
