In a move set to enhance the travel experience for its customers, Kia India has officially launched a premium vehicle pickup zone at Kempegowda International Airport (KIA) in Bengaluru. This new service, priced at a flat rate of Rs 275, offers a host of conveniences for passengers arriving at the airport's Terminal 1.
What Does the Kia Premium Pickup Zone Offer?
The service is designed to provide a seamless and comfortable transition from the airport to the city. For the fee, customers can avail a dedicated and secure parking area for their Kia vehicle, ensuring it is ready and waiting upon their arrival. The offering goes beyond simple parking.
Key amenities include a complimentary basic car cleaning service, so the vehicle is spotless for the journey home. Furthermore, the driver or family member picking up the passenger can wait in a specially designated lounge area, escaping the usual hustle of the airport arrivals zone. The service is exclusively available for all Kia car models registered in India.
How to Book and Access the Service
Accessing this premium pickup experience is streamlined through digital means. Kia owners must book the service in advance using the Kia Connect app. The app facilitates the entire process, from reservation to payment. Upon landing, the customer simply needs to proceed to the designated 'Kia Premium Pickup Zone' located in the parking area of Terminal 1.
The initiative is a direct result of a collaboration between Kia India and the Bangalore International Airport Limited (BIAL), the operator of Kempegowda International Airport. This partnership underscores a shared commitment to improving passenger amenities and introducing innovative customer-centric solutions.
Significance and Market Positioning
This launch represents a strategic after-sales and customer loyalty initiative by Kia India. By introducing a value-added service at a major travel hub, the automaker is elevating its brand proposition beyond just selling cars. It addresses a common pain point for frequent flyers—the hassle of airport pickups—and turns it into a premium, organized experience.
The service, being one of the first of its kind offered by an automobile manufacturer at an Indian airport, sets a new benchmark in customer service within the automotive industry. It demonstrates how brands can leverage technology and partnerships to create tangible benefits that enhance the overall ownership experience.
With Bengaluru being a critical market and a major tech and business hub, the launch at its international airport is a calculated move to cater to a large base of urban, mobile professionals and families who value convenience and time-saving solutions.
