India's research and insights sector has demonstrated remarkable growth, reaching a valuation of Rs 29,008 crore in the financial year 2025. The industry expanded at a robust pace of 14 per cent, fueled by the increasing adoption of advanced analytical techniques by businesses across the nation.
Key Drivers of Double-Digit Growth
The significant 14 per cent growth in FY2025 was not an isolated event but the result of strategic shifts within corporate India. Companies are increasingly moving beyond traditional data analysis to embrace sophisticated tools that offer a competitive edge. This surge is primarily attributed to the widespread integration of three core methodologies: predictive modelling, customer lifetime value (CLV) analysis, and econometrics.
Predictive modelling allows firms to forecast future trends and consumer behaviour, enabling proactive strategy formulation. Simultaneously, analysing customer lifetime value helps businesses identify and nurture their most profitable customer segments, optimising marketing spend. Econometrics provides the framework to measure the impact of various economic factors on business performance, allowing for more resilient planning in a dynamic market.
Industry Evolution and Future Trajectory
The impressive figures highlight a broader transformation in how Indian companies leverage data. The sector's expansion to nearly Rs 29,008 crore signifies its critical role in shaping business decisions, from product development to market entry strategies. This growth trajectory suggests a maturing market where insights are no longer a support function but a central pillar of corporate strategy.
The report, which details this financial milestone, was last updated on 05 January 2026, at 09:12 IST, as noted by Mrityunjay Bose. The data underscores a clear trend: investment in deep, actionable insights is becoming a non-negotiable aspect of sustainable business growth in India's competitive landscape.
Implications for the Broader Economy
The health of the research and insights industry is a strong indicator of the sophistication of the overall business ecosystem. A 14 per cent growth rate, significantly outpacing many traditional sectors, points to a high demand for evidence-based decision-making. This trend is likely to spur further innovation within the sector, including greater use of artificial intelligence and machine learning, potentially setting the stage for even faster growth in the coming years.
As Indian companies continue to expand globally and face complex market challenges, the reliance on advanced research, predictive analytics, and econometric studies is expected to deepen, solidifying this sector's position as a key enabler of India's economic narrative.
