In a significant move that marks its official entry into the electric vehicle segment, Bajaj Auto has unveiled its first electric rickshaw named 'Riki'. The announcement was made on November 26, 2025, signaling the company's strategic expansion into the rapidly growing electric mobility market in India.
Bajaj's Trusted Engineering Meets Electric Mobility
The new Riki electric rickshaw represents Bajaj Auto's commitment to bringing its renowned three-wheeler engineering expertise to the electric vehicle space. According to Samardeep Subandh, President of the Intra-City Business Unit at Bajaj Auto Ltd., the timing of this launch addresses a critical need in the market for reliable transportation solutions.
"Riki brings Bajaj Auto's trusted 3W engineering and dependability into the electric rickshaw segment at a time when drivers and passengers need dependable solutions," stated Subandh during the announcement. This statement underscores the company's confidence in transferring its decades of experience in conventional three-wheeler manufacturing to the electric domain.
Strategic Market Entry
Bajaj Auto's entry into the electric rickshaw segment comes at a pivotal moment when India is witnessing rapid urbanization and increasing demand for sustainable transportation options. The company's decision to name its product 'Riki' suggests a friendly, approachable brand identity that resonates with both drivers and passengers in the intra-city transport ecosystem.
The launch positions Bajaj Auto to compete in a market segment that has been dominated by smaller manufacturers and startups. With its established manufacturing capabilities, extensive service network, and brand reputation, Bajaj is well-positioned to make a significant impact on the electric rickshaw landscape.
Future Implications for Urban Transport
The introduction of Riki electric rickshaw by Bajaj Auto represents more than just a new product launch—it signals a major shift in the automotive industry's approach to electric mobility. As one of India's most established automotive manufacturers, Bajaj's move validates the growing importance of electric three-wheelers in the country's transportation matrix.
This development is expected to accelerate the adoption of electric vehicles in the commercial three-wheeler segment, potentially influencing government policies, charging infrastructure development, and consumer acceptance of electric mobility solutions across urban and semi-urban India.
The November 26, 2025 launch date marks a milestone in Bajaj Auto's corporate history as the company diversifies its product portfolio to embrace cleaner transportation technologies while leveraging its core strengths in three-wheeler manufacturing and distribution.
