Swiggy Removes 10-Minute Delivery Guarantee Following Government Directive
Swiggy has officially dropped its controversial 10-minute delivery promise. This move comes right after the government issued a clear order to food delivery platforms.
Government Steps In After Worker Protests
Labour Minister Mansukh Mandaviya directly instructed these companies. He told them to remove the mandatory 10-minute deadline for deliveries. This action followed significant unrest among gig workers in December.
Delivery personnel across platforms went on strike last month. They demanded better pay and improved working conditions. The intense pressure to meet unrealistic time frames was a major complaint.
Blinkit Made the First Move
Swiggy is not the first company to make this change. Rival platform Blinkit already altered its policy. Both companies faced mounting criticism over their fast delivery models.
The government order specifically targets delivery aggregators. It aims to reduce pressure on workers who face strict deadlines. Many workers reported safety concerns while rushing to complete orders.
Industry-Wide Implications
This development signals a shift in India's quick commerce sector. Companies are now reassessing their operational models. The focus is moving from extreme speed to more sustainable practices.
Customer expectations may need adjustment as well. Shoppers have grown accustomed to near-instant deliveries. Platforms will likely emphasize reliability over raw speed in their messaging.
The government's intervention highlights growing scrutiny of gig economy practices. Worker welfare is becoming a central issue for policymakers. This could lead to further regulations in the coming months.
Both Swiggy and Blinkit continue their regular delivery services. They simply removed the specific time guarantee that caused so much controversy. The core business model remains intact for now.
Industry observers will watch how this affects customer behavior. Some users might appreciate the reduced pressure on delivery personnel. Others could express disappointment at losing the ultra-fast service promise.
This story continues to develop as companies implement the government's directives. The December strikes clearly made an impact on national policy. Worker voices have brought about tangible change in a major industry.
