Parle Products, the maker of the iconic Melody chocolate, has partnered with ice cream major Vadilal to launch a frozen dessert version of the popular sweet treat. The new product, Melody Ice Cream, is currently available at Vadilal parlours and will be rolled out in phases across retail stores nationwide.
The collaboration brings together two beloved Indian brands. Melody, known for its rich, chocolaty taste, will now be enjoyed as a creamy ice cream. The frozen dessert retains the classic chocolate flavor that has made Melody a household name.
According to a company spokesperson, the tie-up aims to expand Melody's presence in the dessert segment. Vadilal, with its extensive distribution network and expertise in ice cream manufacturing, is the ideal partner for this venture.
Melody Ice Cream will be available in select markets initially, with a wider rollout planned in the coming months. The product is priced competitively to attract both existing Melody fans and new customers. The move is expected to boost sales for both companies, tapping into the growing demand for innovative frozen treats.
Parle has a history of successful brand extensions, including biscuits and candies. This foray into ice cream marks a significant step in diversifying its product portfolio. Vadilal, meanwhile, continues to strengthen its position as a leading ice cream brand in India.
