Gold Loan Market Expands Fourfold, But Regional Concentration Remains High
Mumbai: The gold loan sector in India has witnessed a remarkable expansion, growing fourfold since March 2022. According to the latest data, gold loans now represent the second-largest component of the retail credit portfolio, trailing only housing loans, with a total value of Rs 16.8 lakh crore. This surge reflects a nationwide increase in demand for credit secured against gold assets.
Southern States Command Over Half of Gold Loan Originations
Despite this broad growth, the gold loan business exhibits a pronounced regional skew. A recent report by TransUnion Cibil, titled the Gold Loan Landscape report, reveals that three southern states—Tamil Nadu, Andhra Pradesh, and Karnataka—collectively account for 51.1% of all gold loan originations in the country. This concentration underscores a significant disparity in market distribution.
Tamil Nadu leads the market with a substantial 25.8% share, experiencing a 23% growth in origination volumes. Following closely, Andhra Pradesh holds a 13.6% market share with an impressive 34% growth rate. Karnataka contributes 11.7% to the total and has recorded the highest growth among these top three states at 41%.
Growth Trends Across Key States
Other southern states also play significant roles in the gold loan landscape. Kerala accounts for 9% of the market, with a growth rate of 16%, while Telangana holds an 8.8% share and boasts a remarkable 55% growth. Beyond the south, Maharashtra contributes 5.8% with a 40% increase in originations.
In eastern India, West Bengal represents 3.6% of the market and has seen a robust growth of 46%. Gujarat, with a 3.3% share, has experienced a 51% surge in loan originations. Odisha accounts for 3% of the market, growing at 21%, and Uttar Pradesh, though holding a smaller share of 2.7%, has recorded the highest growth rate among the top ten states at an astounding 75%.
Emerging Markets Show Rapid Expansion
The TransUnion Cibil report highlights that while southern states dominate in terms of market share, faster expansion rates are evident in emerging markets. States such as Assam, Uttar Pradesh, Rajasthan, Madhya Pradesh, and Gujarat are experiencing sharp increases in loan originations, driven by lower base levels. This trend suggests a potential shift in the geographical distribution of gold loans as these regions catch up.
The disproportionate concentration in South India raises questions about market accessibility and penetration in other parts of the country. As gold loans continue to grow, lenders may need to focus on diversifying their reach to tap into the burgeoning demand across India, ensuring a more balanced and inclusive credit ecosystem.



