Category : Search result: marketing professional turned author


Writer Explores Freedom in Non-Fiction Beyond Fiction's Limits

Author Sharmistha Mohanty discusses her transition from fiction to non-fiction, exploring the unique freedoms and philosophical depth found in essays and prose poems. Discover her insights on writing, perception, and the art of seeing.

Twinkle Khanna: How Broken Bones Forged Mrs Funnybones

Twinkle Khanna opens up about her childhood injuries, her family's 'terrible' naming tradition, and the decade-long journey of her bestselling 'Mrs Funnybones' books. Discover her unique path from acting to acclaimed author.

Summer I Turned Pretty Movie Delayed, No 2025 Release

Fans of 'The Summer I Turned Pretty' will have to wait longer for the movie. Creator Jenny Han confirms filming hasn't started, ruling out a 2025 Christmas release. Get all the latest updates here.

Malaika Arora to Make Author Debut in 2025

Bollywood star Malaika Arora announces her debut as an author with a lifestyle book releasing in 2025. Discover her wellness journey and career expansion.

Marketing veteran's job search struggle after layoff

A marketing professional with 16 years experience shares her job search exhaustion after layoff. Learn structured strategies for effective career transition and overcoming job market challenges.

Affleck's Super Bowl Ad with Aniston, Brady Creates Buzz

Ben Affleck's new Dunkin' Super Bowl commercial featuring Jennifer Aniston and Tom Brady has become the most anticipated ad of 2024. Discover why this star-studded spot is generating massive buzz before its release.

AI Ad Explosion in India Fuels Brand Dilution Fears

Indian brands like Coca-Cola and Pidilite are using AI for cheap, fast ads, but experts warn this risks creative similarity and erodes brand authenticity. Discover the double-edged sword of AI in advertising.

Mastering Brand Visibility in the Age of AI

Discover how brands are adapting their digital strategies to remain visible to AI algorithms and maintain customer connections in the evolving technological landscape.

IIT Delhi's 6-Month Brand Management Program

IIT Delhi CEP introduces a 6-month Executive Certificate in Brand Management through live online sessions. Enhance marketing skills with industry experts. Apply by Nov 29, 2025.

Gen Z Fake Wedding Trend: Brands Cash In

Gen Z is embracing fake weddings as social events, and brands like Zepto are leveraging this trend for marketing. Discover how staged weddings are becoming the new marketing frontier in urban India.

Brands Spy on Rivals' Influencer Strategies

Indian consumer brands are using forensic analysis of competitors' influencer campaigns to boost ROI. Learn how this new trend is reshaping marketing strategies.

Salman Rushdie's The Eleventh Hour: When Words Fail

Salman Rushdie's latest story collection 'The Eleventh Hour' confronts mortality and language's limitations. Explore how the author who survived fatwa now examines words' failure in new book.

Indian Oil Companies to Post 50% Profit Growth in FY26

Indian oil marketing companies projected to achieve over 50% operating profit growth in FY26, reaching $18-20 per barrel. Strong marketing margins drive earnings despite global volatility. #OilIndustry #IndiaEconomy

Neel Jogani's Debut Book Makes AI Accessible to All

Mumbai entrepreneur Neel Jogani launches his debut book 'AI For Everyone: A Friendly Guide,' making artificial intelligence understandable for daily life. Discover how AI can transform your routine!

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