Category : Search result: marketing ROI


Ad budgets move from TV to digital as youth habits change

Youth-focused brands are reallocating advertising budgets from English-language TV channels to digital platforms like YouTube and Instagram, driven by changing viewership patterns. Explore the impact on marketing strategies.

2025 Box Office Review: Hits, Trends & 2026 Preview

As 2025 ends, we analyze Bollywood's box office: Dhurandhar's record run, surprise ROI hits like Mahavtar Narasimha, and expert insights on content-driven success. Plus, a peek at 2026's mega releases like Ramayana and Dhurandhar 2.

Santa's Branding Lesson: Why Every Brand Needs a Grinch

Discover how Santa became a global brand icon. The secret isn't just Coca-Cola's red suit, but Dr. Seuss's Grinch providing strategic opposition. Learn how Indian brands like Amul and Tanishq use this same principle.

Eveready CEO on Storytelling for Legacy Brands

Eveready CEO Anirban Banerjee told students at Narula Institute of Technology how legacy brands use storytelling to connect across generations. Learn key insights from his talk.

Delhi Cafe's Viral Obituary-Style Employee Post

Wongdhen Cafe in Delhi goes viral with a creative, obituary-style 'Employee of the Month' post for staffer Abhishek, sparking massive social media engagement and conversation.

39 Market Secretaries Chargesheeted in Haryana

Haryana State Agricultural Marketing Board takes action against 39 secretaries for financial & procedural lapses. Details on the charges and government's crackdown inside.

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