India's D2C brands redefine competitive advantage
Digital marketing, product differentiation, and online distribution are enabling Indian D2C startups to challenge FMCG giants. Discover how the rules of the game have changed.
Category : Search result: digital creator marketing
WhizCo Tops 2026 Influencer Marketing Agency Ranking
WhizCo has been recognized as India's premier influencer marketing agency for 2026. Discover how they drive brand success through innovative digital campaigns.
IShowSpeed's Viral Africa Tour: Travel Over Desk Streaming
YouTube star IShowSpeed explains why he prefers global travel streams over desk gaming. His 28-day 'Speed Does Africa' tour brings raw world experiences to millions. Read more!
Swiggy's viral 'human coop' marketing stunt in Mumbai mall
Swiggy's New Year's Eve marketing stunt featured a man in a cage in a Mumbai mall, promoting its new 'Scenes' app. The experiential campaign garnered 3.4M views, highlighting a shift towards live event discovery.
Ex-Bigg Boss 10's Nitibha Kaul Gets Engaged, Shares Fairytale Dream
Former Bigg Boss 10 contestant Nitibha Kaul announces her engagement on Instagram. Discover her journey from a Google job to reality TV fame and her fairytale proposal story. Read more!
Wilyer Abreu and Kelly Valera: Career and Financial Journey
Explore how baseball star Wilyer Abreu and digital creator Kelly Valera built their careers and net worth through discipline and ambition. Discover their financial success story.
Return on Intelligence: The New Growth Metric for CMOs
Discover why Return on Intelligence (ROI) is replacing traditional metrics as the key growth currency for Chief Marketing Officers in India's data-driven economy. Learn how to leverage AI and data.
Stranger Things Finale Fuels 152M Views, Swiggy's Tech Win
Netflix's staggered release for Stranger Things S5 kept India hooked for 2 months, driving 152M Instagram views. Swiggy Instamart leveraged gesture tech for sales, revealing a merch gap. Explore the data.
Ad budgets move from TV to digital as youth habits change
Youth-focused brands are reallocating advertising budgets from English-language TV channels to digital platforms like YouTube and Instagram, driven by changing viewership patterns. Explore the impact on marketing strategies.
Musk Plans Higher X Creator Pay to Compete with YouTube
Elon Musk signals X may boost creator payouts, tackling fraud to compete with YouTube's AdSense. Independent journalist Nick Shirley hails the potential move.
Kai Cenat & Gigi's 2025 Net Worth Post-Breakup
Kai Cenat and ex-girlfriend Gigi's 2025 net worth details are out. Discover the massive financial gap between the streaming star and the influencer. Read the full analysis.
Karnataka II PU Students Get Digital Exam Option
Karnataka's Pre-University Board expands digital exam facility to II PU students from 2024-25, offering a choice between pen-paper and online tests. Learn about the new initiative.
Admissions Open for PG Diploma in Advertising, Chennai
Advertising Club Madras invites applications for its Postgraduate Diploma in Advertising (PGDA). Learn strategy, media, digital marketing & more. Contact 8248717152.
MrBeast Wants to Make a Super Bowl Commercial for a Brand
YouTube star MrBeast publicly asks brands to let him create their Super Bowl ad, pitching his "amazing" idea. This bold move could reshape creator-led advertising. Read more.
Blue Light Glasses: Marketing Scam, Say Eye Doctors
Ophthalmologist Dr Surbhi Joshi Kapadia labels blue light glasses a scam. Science shows screen light is too weak to cause damage. Discover what truly helps digital eye strain.
Digital Nomad Visas: The Global Race for Remote Talent
Explore why nations like Bulgaria, Spain & Japan are launching digital nomad visas to attract remote professionals. Learn how this trend benefits economies and what it means for India's 1.9 million digital nomads.
Sophie Rain's $43.4M OnlyFans Income Stuns Internet
Social media influencer Sophie Rain reveals earning $43.4 million on OnlyFans in a year, sparking viral debate as her income surpasses NBA star Jayson Tatum's salary.
Creator Sophie Rain's $82M Earnings & Hidden Struggles
20-year-old creator Sophie Rain reveals earning $82 million in 18 months, surpassing LeBron James. But her journey was tougher than a 9-to-5 job. Read her full story.
Two Karnataka men lose over Rs 1 cr in online investment scams
A former lecturer in Mangaluru lost Rs 85.6 lakh, while a Brahmavar man lost Rs 15.9 lakh in fake online investment schemes promoted on Instagram. Police have registered cases.
Santa's Branding Lesson: Why Every Brand Needs a Grinch
Discover how Santa became a global brand icon. The secret isn't just Coca-Cola's red suit, but Dr. Seuss's Grinch providing strategic opposition. Learn how Indian brands like Amul and Tanishq use this same principle.
Udupi: Man cheated of Rs 15.95 lakh in online scam
An Udupi man lost Rs 15.95 lakh to a fake e-commerce investment scam advertised on Instagram. The fraudsters posed as 'E BOSS Marketing & Services Company'. Read to learn how to avoid such scams.
India's Creator Economy: 10 Key Trends for 2026
India's creator economy, influencing $350-400B in spending, is set for strategic maturity in 2026. Explore 10 trends from commerce to legal contracts shaping its $1T future. Read more.
DDG Defends YouTube as Real Work in Street Debate
Rapper DDG calmly schooled a stranger who doubted if streaming is a real job. The viral encounter highlights the ongoing debate around digital careers. Watch how he defended his multi-million dollar success.
Advertout Ventures Shines at IDMA and MADDYS Awards
Advertout Ventures, led by Bala Suresh Babu and Khush Bavishi, secures Gold at IDMA and Digital Agency of the Year at MADDYS. The agency's performance-led video strategy wins big.
Marketers Keep Human Edge in AI World at Quoraverse 2025
At Quoraverse 2025, marketing leaders reveal how they are balancing AI's power with human creativity, empathy, and strategic thinking to build authentic brand connections. Discover the key strategies.
How Hyperlocal Creators Are Driving India's Digital Ad Boom
Social media giants like Snapchat and ShareChat are shifting focus to regional creators in Tier 2+ cities to boost engagement and ad revenue. Discover why hyperlocal content is the future of digital marketing in India.
HoABL Sells Land on Zepto, Shifts Marketing Online
House of Abhinandan Lodha breaks real estate norms by selling plots digitally. CMO Saurabh Jain reveals 30% younger buyers, Zepto partnership success, and moving beyond celebrity ads.
Lamarr Wilson, Beloved Tech Creator, Passes Away at 48
The tech and creator community is mourning the loss of Lamarr Wilson, who died at 48. Known for his calm, educational videos, he impacted millions. Read tributes and his legacy.
Book Review: The Great Indian Brain Rot by Anurag Minus Verma
A critical review of 'The Great Indian Brain Rot' by Anurag Minus Verma, exploring how digital marketing categories are flattening human thought and creativity in India. Read the full analysis.
Google Mixboard AI Transforms Marketing Concepts
Google Mixboard AI solves the 'vague-to-visual' gap for marketers. Learn how this free tool turns abstract campaign themes into full visual directions instantly.
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