Discover how Goa's 400-year-old craft spirit, feni, is being championed at The Good Craft Co's Flavour Lab in Bengaluru. Learn about its unique process, tasting notes, and the new narrative for India's indigenous spirits. Read more.
India is now the largest market by volume for Pernod Ricard, driven by strong whisky sales and premiumisation. It's also the second-largest by value, trailing only the US. Discover the growth drivers.
Pernod Ricard sells Imperial Blue whisky, signaling a strategic shift towards premium spirits in India. The move aims to capitalize on consumer trade-up and higher margins. Read more.
Camikara, India's first pure cane-juice aged rum, creates history by winning 'Rum Brand of the Year' at The Spirits Business Awards 2025 in London. Discover how this marks India's rise in premium spirits.
Actor Rana Daggubati launches Loca Loka tequila in India as market projected to hit $1.68 billion by 2033. Discover the cultural fusion behind this premium spirit.
Discover how Indri single malt whiskey, winning top global awards, is leading the charge for Indian spirits worldwide. Learn the marketing strategy behind this success.
Globus Spirits board approves ₹500 crore fundraising through qualified institutions placement. The alcohol beverage company plans equity share issuance to fuel growth plans. Read more for stock performance analysis.
Discover Kinnaur's mystical Raulane festival where villagers honor Sauni fairies through ancient rituals, dances, and ceremonial traditions in Himachal's Himalayas.
United Spirits Ltd, owned by Diageo, places RCB cricket team under strategic review to concentrate on core alcohol business, potentially reshaping IPL landscape and Virat Kohli's franchise future.
Discover how rare single malt whiskeys are outperforming traditional investments, offering 10-15% annual returns and becoming the new favorite asset class for Indian investors seeking portfolio diversification.
United Spirits Ltd delivers stellar Q2 FY2025 performance with 12% revenue growth and 18% profit surge. Discover why analysts are bullish on India's leading liquor stock and what it means for your portfolio.
Latest RBI data shows non-food credit growth hitting multi-year highs at 16.1%, signaling strong economic revival. Industrial credit accelerates while services sector leads expansion.
Uncle Nearest Premium Whiskey, the acclaimed Black-owned spirits company, faces severe financial distress with potential Chapter 11 bankruptcy filing amid mounting debt and legal battles.
Discover how traditional Indian alcoholic beverages like mahua, feni, and toddy are transforming from local favorites to premium craft spirits, captivating connoisseurs worldwide.
Discover how India's indigenous alcoholic beverages are transforming from local favorites to premium global contenders, challenging international brands with unique flavors and heritage.