A new Goa Institute of Management study reveals high-quality firm-generated social media content builds brand equity and engagement, while user-generated content quality has no direct impact. Learn the key insights for digital strategy.
A new study by Goa Institute of Management reveals high-quality firm-generated content builds brand equity and drives social media engagement, while user-generated content quality has no direct impact. Learn key insights for digital strategy.
As OTT platforms expand in India, a focus on franchises and TV-inspired formats is leading to fewer standout originals. Experts cite the 'Smart TV Effect' and algorithmic decisions. Read more.
Keerthy Suresh's Tamil comedy-thriller 'Revolver Rita' is set for its OTT premiere on Netflix this December 26. Find out the plot, cast, and box office details here.
Google launches content transparency tools in Gemini app to help users identify AI-generated videos and images using SynthID watermarking. Learn the simple verification steps.
Ram Pothineni's film Andhra King Taluka is set for its OTT premiere on Netflix on December 25. The Telugu movie, which had a modest box office run, will stream in five languages.
Discover the journey of Bela Bajaria, Netflix's Chief Content Officer, from beauty pageants to shaping global hits like Stranger Things and Bridgerton. Learn how her leadership influences what you stream.
In 2025, OTT performances by Shefali Shah, Kajol, and others showcased authenticity and emotional depth. Explore the powerful roles that defined the year in streaming entertainment.
A new YouTube report reveals a massive shift in India's digital habits, with 3 in 4 Gen Z users consuming translated or dubbed videos. Discover how creators like MrBeast are breaking language barriers.
Merriam-Webster names 'slop' the 2025 Word of the Year, highlighting the surge of low-quality AI content flooding social media, workplaces, and kids' platforms. Discover the impact.
From high-stakes deception to intense talent battles, 2025's OTT reality shows evolved into gripping psychological dramas. Discover the formats that defined the year in streaming entertainment. Read more!
The Telugu romantic drama Raju Weds Rambai, inspired by a real-life story, is now available on OTT. Watch the extended cut exclusively on ETV Win from December 18.
Union Minister Dr L Murugan clarifies OTT content will not be certified by CBFC. Platforms must follow IT Rules 2021 Code of Ethics. Discover the new three-tier grievance system and industry growth figures.
Actress Kalki Koechlin discusses the saturation of streaming platforms, the loss of weekly anticipation, and hopes for a new creative cycle in the film industry. Read her candid take.
Malayalam star Nivin Pauly headlines 'Pharma', a hard-hitting web series on the dark side of the pharmaceutical industry. Premieres December 19, 2025, on JioHotstar in 5 languages.
Get ready for a fresh wave of Malayalam entertainment! This week's OTT releases feature 5 exciting new movies and series, including a much-awaited thriller and a family drama. Discover your next binge-watch now!
Weekly viewership for streaming originals is falling sharply as OTT platforms rely on established franchises, leading to audience fatigue. Experts cite choice overload and a shift to regional content as key factors.
December's OTT lineup is packed! Watch Ayushmann's Thamma, Madhuri's Mrs Deshpande, Kapil Sharma's new season & more. Your guide to Bollywood's digital premieres.
Explore why re-releases of iconic films like 'Sholay' and 'Rangeela' draw crowds, while today's box office giants fade quickly from memory. Discover the impact of OTT, content overload, and social media hype.
Streaming platforms drop a fresh slate of Telugu content from Dec 2-7. Watch Rashmika Mandanna's The Girlfriend, crime thrillers, and hilarious capers. Your curated guide is here!
Indian OTT platforms now value user engagement and watch time as paid subscriptions plateau. Learn how AVoD plans and regional content are shaping the new strategy.
Rashmika Mandanna's film 'The Girlfriend' gets its digital premiere on Netflix on December 5. Watch the empowering story in 5 languages.
National award-winning actor Pankaj Tripathi exposes how OTT platforms are constraining creativity by blocking improvisation and requiring legal approval for every line. Read his shocking revelations.
Shark Tank's Kevin O'Leary reverses his engineering degree advice, now champions content creators earning up to $800K. Discover why storytelling skills dominate 2025 job market.
Streaming platforms launch 7 exciting South Indian films this week featuring Ravi Teja, Vishnu Vishal & more. Watch gripping thrillers, sports dramas & romantic stories on Netflix, Hotstar & Zee5.
Ammy Virk and Sonam Bajwa's Punjabi comedy 'Nikka Zaildar 4' is now streaming on Chaupal and OTTplay Premium. Discover the hilarious plot and cast details.
Supreme Court addresses viral content concerns, questions YouTubers' responsibility, and gives government 4 weeks to propose social media regulations. Read full coverage.
Indian OTT users spend over 16 minutes browsing content due to poor discovery tools. Experts warn this leads to subscription fatigue and churn. Learn how AI and better personalization can fix this.
Vishnu Vishal's action thriller 'Aaryan' streams on Netflix from November 28. The film, which faced controversy over last-minute edits, promises a fresh digital life for OTT audiences.
Indian government considers expanding IT Rules to prohibit 'obscene' content including half-truths, anti-national attitudes, and criticism of public figures on OTT platforms and digital news.