UK Bans Online Junk Food Ads to Tackle Childhood Obesity
The UK government enforces a landmark ban on online junk food ads and restricts TV commercials after 9 pm to combat rising childhood obesity. Learn about the new rules and their impact.
Category : Search result: CTV advertising
Bengaluru LED ad boards switched off in enforcement drive
Bengaluru authorities switch off illegal LED advertising boards on MG Road and Brigade Road in a major push to regulate outdoor ads. Action spreads to northern parts of the city. Read the full story.
Ahmedabad Hosts Grand Festival of Advertising 2026
The Ahmedabad Advertising Welfare Circle Association marked its 35th anniversary with the AACA Media Awards 2026, honoring creative excellence across 39 categories and expanding its reach across Gujarat.
UK Enforces 9 PM Watershed Ban on Junk Food Advertising
The UK government has implemented a landmark ban on junk food ads before 9 PM on TV and online. This world-leading policy aims to remove billions of calories from children's diets and tackle obesity. Learn about the details and potential impact.
CTV Scale, mFilterIt Partner to Fight CTV Ad Fraud
CTV Scale partners with mFilterIt to integrate real-time fraud detection, ensuring clean, verified inventory for advertisers in India's booming CTV market. Read more.
McDonald's McRib sued over 'misleading' name and marketing
A new lawsuit against McDonald's claims the McRib sandwich name misleads customers. The case raises big questions about food labelling and consumer trust. Read the full details here.
Ad Agencies Face Consolidation & AI Disruption in 2026
As 2025 ends, India's ad agencies grapple with a mega-merger, AI automation, and new data rules. Explore the challenges and opportunities for legacy networks in a rapidly changing landscape.
McDonald's sued over McRib ingredients, company defends
McDonald's faces a class-action lawsuit alleging the McRib sandwich misleads customers about rib meat content. The fast-food giant strongly denies the claims, stating it uses 100% US pork. Read the full story.
Caste in Indian Advertising: The Missing Narrative
Indian advertising largely ignores caste, despite it structuring the labour economy. As gig platforms grow, this representational gap becomes a business risk. Here's how marketers can navigate this sensitively.
Meta AI Ad Policy Triggers Privacy Concerns in India
Meta's updated privacy policy, allowing AI training on user data from Facebook, Instagram, and WhatsApp, raises significant privacy alarms for Indian users. Understand the implications and what it means for you.
Affle Names Sameer Sondhi as CSIO and CEO North America
Affle announces the appointment of Sameer Sondhi as Chief Strategic Investments Officer and CEO for North America, strengthening its global leadership team.
Instagram Reels Becomes $50 Billion Business, Targets TV
Meta's Reels, once a TikTok imitator, now generates a $50 billion annual run rate. Discover how AI and new features fueled its rise and its ambitious plans for television screens.
OpenAI Testing Ads in ChatGPT Conversations
OpenAI is reportedly testing ads within ChatGPT responses to generate revenue. With 900M weekly users, this move could disrupt the digital ad market dominated by Google and Meta. Read more.
Ad budgets move from TV to digital as youth habits change
Youth-focused brands are reallocating advertising budgets from English-language TV channels to digital platforms like YouTube and Instagram, driven by changing viewership patterns. Explore the impact on marketing strategies.
US Virgin Islands Sues Meta Over Scam Advertisements
The US Virgin Islands files a lawsuit against Meta, citing internal projections that 10% of its 2024 revenue would come from ads for scams and illegal content. Read the full details.
Surrogate Ad Rules Stuck in Legal Grey Zone
India's guidelines to curb surrogate ads for alcohol & tobacco face indefinite delay due to legal hurdles under Consumer Protection Act. Industry seeks clarity as health experts warn of risks.
Admissions Open for PG Diploma in Advertising, Chennai
Advertising Club Madras invites applications for its Postgraduate Diploma in Advertising (PGDA). Learn strategy, media, digital marketing & more. Contact 8248717152.
MrBeast Wants to Make a Super Bowl Commercial for a Brand
YouTube star MrBeast publicly asks brands to let him create their Super Bowl ad, pitching his "amazing" idea. This bold move could reshape creator-led advertising. Read more.
Jalandhar MC Loses Rs 1.5 Crore Arbitration Case to Advertiser
Jalandhar Municipal Corporation faces a major financial setback as an arbitration court orders it to pay Rs 1.5 crore to an advertising firm for a cancelled contract. Details inside.
OpenAI Considers Ads in ChatGPT Responses: Report
OpenAI is reportedly exploring ad integration in ChatGPT, potentially tapping into user conversations as an 'advertising goldmine'. Could this challenge Google and Meta? Read more.
India's Podcast Paradox: Listeners Grow, Ads Don't
India's podcast audience is set to hit 267 million by 2029, but ad revenue lags. Discover why YouTube dominates and celebrity shows get all the ads. Read the full analysis.
India's Digital Ad Market Grows 149% in 2025
India's advertising landscape pivots decisively to digital, with a 149% surge in impressions in 2025. E-commerce leads the charge as TV ad volumes fall 10%. Discover what this means for brands and agencies.
How Hyperlocal Creators Are Driving India's Digital Ad Boom
Social media giants like Snapchat and ShareChat are shifting focus to regional creators in Tier 2+ cities to boost engagement and ad revenue. Discover why hyperlocal content is the future of digital marketing in India.
AI Threatens 30% of Bengaluru Ad Industry Jobs
The rise of AI in advertising sparks job fears in Bengaluru. Experts warn of a 30% workforce reduction as agencies adopt automation. Discover how the industry is adapting.
Jain University CMS Transforms Branding & Advertising Education
Jain University's Centre for Media Studies launches a new-age branding program, blending storytelling with strategy to create future-ready professionals. Discover how they're reshaping advertising education.
Meta made $3B from ad fraud: Reuters probe
A Reuters investigation uncovers that Meta generated billions from scam ads, mainly from China, despite internal warnings. Read the full report on the controversy.
Meta's $3B China Ad Revenue Tied to Scams: Report
Internal Meta documents show billions in revenue from Chinese scam ads on Facebook & Instagram. The company knew but scaled back enforcement. Read the full investigation.
Gurgaon liquor shops accused of major excise violations
Multiple Gurgaon liquor shops under probe for smuggling now face complaints for serious excise policy breaches, including illegal advertising and selling below MRP. Lawyer demands sealing and license suspension.
Global Ad Spend to Grow 8.8% in 2025, Hits $1.14 Trillion
WPP Media forecasts global ad revenue to reach $1.14 trillion in 2025, up from 6% to 8.8% growth, fueled by AI and resilient tariff strategies. Retail media to overtake TV ads.
Why Brands Are Tapping Ba***ds of Bollywood Memes
Netflix's 'Ba***ds of Bollywood' has sparked a viral memefest. Now, major brands like Spotify and Vaseline are leveraging its popularity for clever, insider-targeted ad campaigns. Discover the marketing phenomenon.
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