In an eye-catching move, Tokyo-based Calbee on Tuesday announced it would temporarily use only two ink colors on 14 of its products, including its popular Potato Chips, Kappa Ebisen snacks, and Frugra breakfast cereal. The decision comes as a direct result of the ongoing conflict in Iran, which has disrupted global supply chains for printing inks and driven up costs significantly.
Impact of Geopolitical Tensions on Packaging
The Iran war has led to shortages of key raw materials used in ink production, forcing many companies to adapt. Calbee's move is a practical response to maintain production while managing expenses. By reducing the color palette, the company aims to keep its products on shelves without passing on higher costs to consumers.
Products Affected
The 14 items affected include some of Calbee's best-selling snacks and cereals. The simplified packaging will feature only two colors, a stark contrast to the usual vibrant designs. Calbee assured customers that the taste and quality of the products remain unchanged.
This is not the first time a Japanese company has altered packaging due to global events. During the COVID-19 pandemic, some firms reduced packaging complexity to streamline supply chains. However, this is a rare instance where geopolitical instability directly influences snack packaging aesthetics.
Calbee expects the temporary measure to last until supply chains stabilize. The company is monitoring the situation closely and will revert to full-color packaging as soon as feasible.
