Asus Laptop Sales Surge on Instamart, Signaling Shift in Urban India's PC Shopping Habits
Less than a year after launching on the Instamart platform, Taiwanese PC brand Asus has reported a steady and significant increase in demand for its laptops. This trend points to a quiet but meaningful transformation in how urban consumers in India are purchasing personal computers, moving away from traditional retail channels toward quick commerce solutions.
Strong Growth Metrics and Leading Cities
Asus recorded robust month-on-month growth between January and February 2026 on Instamart, with this positive momentum continuing throughout the first quarter of the year. The cities driving this demand include Bangalore, Hyderabad, and Kolkata, which have emerged as frontrunners in adopting this new shopping method. Delhi and Mumbai have also contributed consistent sales volumes, reinforcing the nationwide appeal of quick commerce for tech products.
Accessories Gain Traction and Expansion into Smaller Cities
It is not just laptops that are seeing increased sales. Asus has noted that its accessories portfolio—including mice, keyboards, and chargers—is also gaining substantial traction on the Instamart platform. This broader product acceptance coincides with the brand's expansion into additional markets such as Jaipur, Kochi, Goa, and Noida.
Asus plans to push further into tier-2 cities as consumer response remains strong, indicating a strategic shift toward capturing emerging markets. Arnold Su, Vice President of Consumer and Gaming PC at Asus India, commented, "Our strong growth on Instamart reflects this shift, along with the trust consumers place in Asus for performance-driven devices."
Quick Commerce: An Unlikely Fit for Laptops
Laptops are not an obvious category for quick commerce platforms, given their high cost, specification-driven nature, and the typical deliberation involved in such purchases. However, consistent sales on Instamart suggest that a segment of urban consumers is now comfortable bypassing physical stores entirely, opting for the convenience of rapid delivery.
Manender Kaushik, AVP Category at Instamart, explained that the platform has been focused on expanding its technology selection beyond everyday essentials. The early traction from brands like Asus has encouraged this push, validating the inclusion of higher-value items in quick commerce offerings.
A Fourth Sales Channel Emerges
Asus currently utilizes multiple sales channels, including exclusive stores, large-format retail outlets, and e-commerce platforms. Quick commerce has now become a fourth, distinct lane for the brand—and according to Asus, it is one that is starting to pull its weight in terms of sales contribution and market penetration.
This development highlights a broader trend in retail, where quick commerce is evolving from a service for immediate needs to a viable option for considered purchases like electronics. As urban India's shopping habits continue to adapt, brands and platforms are likely to further explore and capitalize on these shifting consumer preferences.
