Samsung has signalled a bold new direction for home entertainment and automation, kicking off the CES 2026 technology showcase in Las Vegas with a focus on gigantic televisions and pervasive artificial intelligence. The South Korean electronics giant used its 'First Look' event at the Wynn hotel on January 5, 2026, to unveil what it claims is the world's largest Micro RGB LCD television and detailed plans to embed AI across its entire range of home products.
The Era of Jumbo-Sized, Richer Colour TVs Begins
At the heart of Samsung's display innovation is the introduction of its new Micro RGB technology, headlined by the colossal 130-inch R95H model. This ultra-slim TV represents a significant advancement in picture quality, specifically engineered to produce richer and more accurate colours than traditional LED sets. The technology moves away from standard white or blue LED backlights, instead employing an array of extremely tiny individual red, green, and blue LEDs.
This architectural shift allows Micro RGB TVs to offer superior colour quality and contrast compared to conventional LED TVs, while also promising brighter backlighting performance than OLED displays, a segment long dominated by rival LG. Samsung's push into this new high-end category with Micro RGB is a strategic move to solidify its leadership in the premium TV market and stay ahead of intense competition, even as it continues to launch next-generation OLED models.
Samsung's 'AI Everywhere' Strategy Transforms the Smart Home
Beyond breathtaking screens, Samsung's vision for the future home is deeply intertwined with artificial intelligence. CEO TM Roh explicitly stated the company's ambition during the event: "We will embed AI across every category and every product." This philosophy, already a cornerstone of its smartphone business, is now being aggressively applied to home appliances, with refrigerators receiving a major AI overhaul.
The updated Family Hub in Samsung refrigerators will be powered by Google Gemini-powered AI Vision, enabling the appliance to visually recognise items stored inside. This capability fuels several new smart features designed to simplify kitchen management.
- What's for Today?: The fridge analyses available ingredients and suggests recipes.
- Video to Recipe: A novel tool that can convert cooking videos from platforms like YouTube into step-by-step written recipes.
- FoodNote: This feature generates a weekly report on consumption patterns, highlights frequently used items, and identifies what needs to be restocked.
- Now Brief: Allows for customisation of the smart display's widgets and settings using simple voice commands.
Beyond the Kitchen: AI for Health and a Glimpse of CES
Samsung's AI push extends into personal wellness. The company introduced new brain health monitoring technology that utilises data from its smartphones and wearable devices. By analysing biometric signals and behavioural patterns—such as sleep quality, walking speed, and finger movements—the system aims to help users monitor cognitive health trends.
Samsung's announcements set the tone for CES 2026, the massive week-long tech trade show that officially began on January 6 in Las Vegas. The event, which attracted over 142,000 attendees the previous year, is renowned for showcasing a vast spectrum of innovations, from consumer gadgets and concept devices to humanoid robots and autonomous vehicles. With thousands of exhibitors, the 2026 edition is poised to further highlight the accelerating integration of AI into everyday life, a trend Samsung is now leading from the living room to the kitchen.
