Ferrari Unveils Jony Ive-Designed Interior for Upcoming Electric Supercar
Ferrari has released the first official images of the interior for its highly anticipated all-electric supercar, the Ferrari Luce, which translates to 'light' in Italian. This marks a significant milestone as the Italian automaker teases its entry into the EV market, with the design led by former Apple chief designer Jony Ive through his studio LoveFrom.
Jony Ive's Automotive Debut with Ferrari
Jony Ive, renowned for iconic Apple products like the iPhone and iMac, has ventured into automotive design with Ferrari's Luce, sparking curiosity about what an Apple-designed car might have looked like. Ferrari entrusted the interior to LoveFrom, the design studio run by Ive and Marc Newson, after five years of quiet collaboration. This partnership highlights Ferrari's strategy to blend its racing heritage with modern minimalist principles.
Minimalist Design with Classic Ferrari Touches
The interior showcases a light steering wheel made from recycled aluminum, featuring a three-spoke design with clean lines inspired by Ferraris from the 1950s and 1960s. Key elements include:
- Physical Buttons: Two pods house buttons for indicators, wipers, cruise control, and the signature red Manettino switch.
- Powertrain Controls: A knurled knob selects modes like Range, Tour, and Performance.
- Tech Integration: A 10-inch touchscreen, similar to an iPad, is movable via a palm rest platform, with toggle switches below for media and temperature control.
Advanced Technology and Custom Features
Modern technology is seamlessly integrated into the cabin. The 12.5-inch instrument cluster uses bespoke Samsung OLED panels to mimic three analogue dials, displaying speed, navigation, and shifting aids. Additional features include:
- Floating Centre Console: Crafted with leather and glass, it includes a glass knob for gear selection and a key recess that changes color from yellow to black when inserted.
- Launch Control: Activated via a helicopter-style grip above the driver's head, along with light switches.
- Practical Elements: The console offers cubbies, cup holders, and controls for windows and locking, while rear-view screens show telemetry and lap times.
Ferrari has confirmed that the Luce's exterior will debut in May 2026, building anticipation for this fusion of automotive excellence and Apple-inspired design.
