Asus Expands Indian Laptop Portfolio with Six New AI-Ready Models
In a significant move to strengthen its presence in the competitive Indian laptop market, Asus has officially launched six new laptop models. The launch is headlined by the premium Zenbook S16 and the compact Zenbook 14, complemented by four distinct Vivobook variants designed to cater to different consumer segments.
Premium Zenbook Series: Power and Portability
The flagship Zenbook S16 (UM5606GA) stands as the crown jewel of this new lineup. It is engineered with AMD's cutting-edge Ryzen AI 9 465 processor, which incorporates a powerful 50 TOPS Neural Processing Unit (NPU) for advanced AI tasks. The device boasts a stunning 16-inch 3K OLED display with a smooth 120Hz refresh rate, ensuring vibrant visuals and fluid motion.
Audio quality is elevated by a sophisticated six-speaker Dolby Atmos system, promising an immersive sound experience. Remarkably, all these high-end features are housed within an ultra-slim metal chassis measuring just 1.1 cm in thickness and weighing approximately 1.5 kg. Asus claims an impressive battery life of up to 23 hours, making it a strong contender for professionals and power users on the go.
The Zenbook 14 (UM3406GA) offers a more compact alternative, starting at a price point of Rs 1,15,990. It features a 14-inch FHD+ OLED touchscreen display, maintains a lightweight profile at 1.28 kg, and promises an extraordinary battery life of up to 25 hours according to company estimates. This model is exclusively available for purchase on Amazon and the official Asus Eshop platform.
Vivobook Range: Affordable AI Performance
Asus has strategically positioned the Vivobook series to address the more budget-conscious and value-seeking segments of the market. The Vivobook S16 (M3607GA), with a starting price of Rs 1,04,990, is tailored for working professionals. It combines the Ryzen AI 400 series processor with a 16-inch display, delivering AI-powered performance without the premium price tag associated with the Zenbook line.
For users requiring enhanced durability, the Vivobook 16 (M1607GA) is priced at Rs 87,990 and comes with the added assurance of MIL-STD 810H military-grade certification, making it resilient against various environmental stresses while offering a larger screen format.
At the entry-level, Asus introduces the Vivobook 15 (M1502NAQ) at an attractive price of Rs 62,990 and the Vivobook 16 (M1605NAQ) at Rs 65,990. Potential buyers should note that the Vivobook 16 (M1605NAQ) model will not be available for purchase until March 6, 2025.
Unified AI Capabilities and Availability
A key highlight across the entire new Vivobook lineup is their qualification as Copilot+ PCs. This designation is made possible by the integrated NPUs within the AMD Ryzen AI 400 series chips. Consequently, users gain immediate access to Microsoft's suite of AI features directly out of the box, enhancing productivity and user experience with intelligent assistance.
These new Asus laptops are available through a wide network of retail channels. Consumers can purchase them from Asus Exclusive Stores, the official Asus Eshop, major online marketplaces like Flipkart and Amazon, as well as various authorized retail partners across the country. It is important to note that specific model availability may vary depending on the retailer and region.
