Apple Expands Indian Retail Footprint with Sixth Store in Mumbai's Borivali
Apple has officially announced the upcoming launch of its sixth retail store in India, strategically located in the bustling suburb of Borivali in Mumbai. This new outlet marks the technology giant's second retail presence in India's financial capital, following the successful establishment of its first Mumbai store. The company confirmed that the store will be named Apple Borivali, continuing its tradition of naming locations after their specific neighborhoods.
Distinctive Peacock-Inspired Architectural Design
The Borivali store will showcase a unique visual identity inspired by the peacock, India's national bird. This design theme was first introduced during the September 2025 openings of Apple Hebbal in Bengaluru and Apple Koregaon Park in Pune, and was subsequently featured at the Apple Noida location. According to Apple's official press release, the peacock-inspired aesthetic represents confidence, meticulous attention to detail, and a profound sense of arrival, all interpreted through Apple's distinctive creative lens.
Grand Opening Scheduled for February 26, 2025
Apple has confirmed that Apple Borivali will officially open its doors to customers on Thursday, February 26, 2025, at precisely 1:00 PM Indian Standard Time (IST). In anticipation of the grand opening, the company is inviting potential visitors to engage with several exclusive digital offerings:
- Download special Apple Borivali-themed wallpapers for personal devices
- Explore a carefully curated Apple Music playlist that captures the vibrant sounds and rhythms of Mumbai
- Access detailed information about the store through Apple's official retail portal
Comprehensive Customer Experience and Services
Similar to other Apple Stores worldwide, the Borivali location will provide customers with a complete Apple ecosystem experience:
- Product Exploration and Purchase: Customers can browse and buy Apple's latest product lineup, including iPhones, MacBooks, iPads, Apple Watches, and accessories.
- Expert Support: Trained Specialists, Creatives, Geniuses, and dedicated Business teams will be available to offer personalized assistance, technical support, and creative guidance.
- Today at Apple Sessions: The store will host free, daily in-store educational experiences led by Apple Creatives, designed to help customers learn new skills, unleash creativity, and maximize their device usage.
Strengthening Apple's Commitment to the Indian Market
Apple emphasized that the Borivali store represents a significant step in deepening its commitment to Indian consumers. The physical retail space complements Apple's digital channels, including the Apple Store online platform and the Apple Store mobile application. Together, they offer Indian customers more personalized, seamless, and secure ways to connect with Apple products and services.
The integrated ecosystem includes convenient services such as Apple Pickup for order collection, Apple Trade In for device upgrades, Personal Setup assistance for new devices, and comprehensive support for switching to iOS from other platforms. This expansion reflects Apple's strategic focus on enhancing its retail and service infrastructure in one of the world's fastest-growing smartphone and technology markets.
