Apple CEO Tim Cook Announces Major Product Launch Week Starting March 2
Apple CEO Tim Cook has officially confirmed that a significant wave of product announcements is on the horizon, set to commence on Monday, March 2. In a post on X, Cook stated, "A big week ahead. It all starts Monday morning," effectively validating weeks of industry speculation and rumors. This announcement signals one of Apple's most active product launch periods in recent memory.
Event Details and Format
The company is anticipated to unveil at least four new products over a three-day period, culminating in an "Apple Experience" event on Wednesday, March 4. This hands-on event will be held simultaneously in New York, London, and Shanghai, offering select media members the opportunity for in-person demonstrations. Notably, Apple has opted not to host a traditional keynote livestream this time. Instead, the rollout will consist of press releases, product videos, and exclusive demos, marking a departure from their usual presentation style.
Expected Product Lineup
The highlight of the week could be Apple's long-rumored budget-friendly MacBook. This 12.9-inch laptop is expected to feature the A18 Pro chip—the same processor found in the iPhone 16 Pro—along with 8GB of RAM. It may also introduce vibrant color options, reminiscent of the classic iBook designs. Initial pricing estimates suggested a starting point of $599, but due to rising costs of DRAM and NAND components, the final price could potentially increase to $699 or $799.
Additionally, Apple is likely to refresh its iPad lineup with an M4 iPad Air and an entry-level iPad equipped with the A18 chip. This upgrade would bring Apple Intelligence capabilities to the company's most affordable tablet for the first time. The iPhone 17e is also expected to debut, featuring an A19 chip, MagSafe compatibility, and possibly a Dynamic Island display. This model represents a substantial upgrade over the iPhone 16e, while maintaining the same $599 price point.
High-End MacBook Pro Updates
Rounding out the announcements, Apple is widely anticipated to launch new 14-inch and 16-inch MacBook Pro models. These devices will be powered by the M5 Pro and M5 Max chips, following the release of the base M5 MacBook Pro in October. No major design changes are expected for these models, as Apple is reportedly reserving significant overhauls—such as OLED displays and touchscreen features—for the M6 generation later this year.
Additional Possibilities
Other potential releases include a refreshed Studio Display, a new Apple TV, and an updated HomePod mini, though these are considered less certain. Regardless, this week is shaping up to be one of Apple's busiest in terms of product launches, with a focus on expanding accessibility and enhancing performance across multiple device categories.
