The Madhya Pradesh Metro Rail has launched a unique initiative to allow individuals to book metro coaches for photoshoots, including birthday and pre-wedding shoots, as the system experiences a dip in ridership. According to reports, the fee for this facility has been set at Rs 5,000 per hour for an undecorated stationary metro coach and Rs 7,000 per hour for an undecorated mobile coach. This move is aimed at generating additional revenue while offering a novel experience to the public.
Details of the Photoshoot Package
The Madhya Pradesh Metro Rail Corporation (MPMRC) has introduced this service to attract customers who wish to capture memorable moments in a unique setting. The package includes access to a metro coach for photography purposes, with options for both stationary and moving coaches. The stationary coach option, priced at Rs 5,000 per hour, allows users to take photos in a parked train without any decorations. For those seeking a more dynamic backdrop, the mobile coach option costs Rs 7,000 per hour and provides a moving train experience.
Purpose Behind the Initiative
This initiative comes at a time when metro ridership has seen a decline, prompting the authorities to explore alternative revenue streams. By offering metro coaches for photoshoots, the MPMRC aims to not only boost its income but also increase public engagement with the metro system. The service is expected to be popular among couples planning pre-wedding shoots, families celebrating birthdays, and photography enthusiasts looking for distinctive locations.
How to Book
Interested individuals can book the photoshoot slots through the official MPMRC website or designated counters at metro stations. The bookings will be subject to availability and must be made in advance. The authority has also specified that no decorations or alterations are allowed on the coaches unless prior approval is obtained, ensuring the train's condition remains intact.
This innovative step by the Madhya Pradesh Metro is reminiscent of similar initiatives by other metro systems worldwide, where unused or off-peak train compartments are rented out for events. However, this is one of the first such moves in India to explicitly target the wedding and birthday photography market.
The MPMRC hopes that this service will not only generate revenue but also create a buzz around the metro, encouraging more people to use public transport in the long run. As ridership numbers are closely watched, this photoshoot opportunity could provide a much-needed financial cushion while promoting the metro as a versatile public space.
