In a major move to expand the capabilities of its popular chatbot, OpenAI has officially launched a full-fledged app store for ChatGPT. This new platform, which the company calls an 'app directory,' allows users to browse and download a variety of applications designed to work seamlessly within the ChatGPT interface.
What is the ChatGPT App Store?
The San Francisco-based AI startup announced the launch through a blog post, detailing that the store is a hub for 'chat-native experiences.' These apps are built to bring context and direct action into ChatGPT conversations. For instance, users can now perform tasks like ordering groceries, converting an outline into a presentation, or searching for an apartment without leaving the chat window.
OpenAI has also opened its Apps SDK to developers, empowering them to create these integrated experiences. The company advised developers that the most effective apps will be those that are tightly focused, intuitive to use in a chat format, and deliver clear value by either completing real-world workflows or enabling novel, AI-native experiences.
How Does It Work and What's New?
Users can access the ChatGPT App Directory by visiting chatgpt.com/apps or through the tools menu on the ChatGPT website or app. Unlike traditional app stores like Google Play or Apple's App Store, these apps do not open a separate interface. Instead, they function directly within ChatGPT and can be activated simply by mentioning their name in a conversation.
OpenAI is also enhancing discovery, working on systems to surface relevant apps based on conversational context, usage patterns, and user preferences. In a significant terminology update, the company confirmed it is renaming its data connectors—which pull information from services like Google Drive—as 'apps' as well. This broadened category now includes both interactive apps and reference connectors, with all existing functionality remaining intact.
The Road Ahead for Developers and Users
For now, the platform features apps from major brands including Spotify, Canva, DoorDash, Figma, Zillow, Booking.com, and Expedia. OpenAI has also recently added an Apple Music app. Looking forward, the company is exploring monetization options for developers, such as digital goods.
Developers must submit their creations for review on the OpenAI Developer Platform. The first batch of approved apps is set to roll out gradually in the new year. OpenAI stated that apps meeting its quality and safety standards will be published, and those that resonate with users may be featured more prominently or recommended by ChatGPT itself.
This launch marks a pivotal step in OpenAI's strategy to transform ChatGPT from a standalone conversational AI into a vibrant platform for utility and innovation, directly challenging traditional app ecosystems with its unique, conversation-first approach.
