Nvidia CEO Jensen Huang Hints at Groundbreaking Chip Reveal at GTC Event
In an exclusive interview with the Korean Economic Daily, Nvidia CEO Jensen Huang has sent shockwaves through the technology industry by teasing that the semiconductor giant is preparing to unveil revolutionary new chips that will "surprise people" at the company's upcoming GTC event in San Jose, California next month. Huang revealed that Nvidia has "prepared several new chips the world has never seen before," suggesting a major technological leap forward for the AI hardware leader.
Close Collaboration with SK Hynix on Next-Generation Memory Technology
The conversation took place following what Huang described as a "celebration of the world's best memory semiconductor team" after a dinner at a Korean fried chicken restaurant in California attended by engineers from both Nvidia and SK Hynix. Huang emphasized the deep partnership between the two companies, noting they are "working very closely together" and operating as "one giant team" to overcome significant technological challenges.
SK Hynix remains Nvidia's primary supplier of high-bandwidth memory (HBM) chips, with the forthcoming HBM4 technology expected to be integrated into Nvidia's Rubin architecture scheduled for debut in the latter half of 2026. Both companies have worked "really hard to meet the great challenge of Vera Rubin and HBM4," according to Huang.
Technical Specifications and Industry Impact
In September 2025, SK Hynix announced that its sixth-generation high-bandwidth memory chips would deliver:
- The industry's best data processing speed and power efficiency
- Doubled bandwidth compared to previous generations
- Power efficiency improved by more than 40%
- Expected AI service performance improvements of up to 69% when implemented
Huang acknowledged the current technological landscape presents significant challenges, stating that "nothing is easy because all technologies are at their limits." However, he expressed confidence in his team's capabilities, adding that "with a team like this, nothing is impossible."
Industry Challenges and Expansion Plans
The semiconductor industry continues to face significant supply constraints, with SK Hynix warning earlier this year that memory chip shortages are likely to persist into 2027. The company noted that consumer electronics could be particularly affected as manufacturing capacity is increasingly redirected toward AI infrastructure projects.
To address these challenges and meet growing demand, SK Hynix has announced ambitious expansion plans:
- Infrastructure investment expansion to more than four times previously disclosed levels
- M15X facility in South Korea expected to begin operations by mid-2027
- Continued focus on advancing memory technology for AI applications
Nvidia's Internal AI Integration and Engineering Advancements
In a parallel development highlighting Nvidia's commitment to AI integration, the company recently made OpenAI's agentic coding tool Codex available to all 30,000 of its engineers. This massive enterprise rollout represents one of the largest deployments of an AI coding assistant ever recorded.
The deployment follows Huang's directive to employees that he wanted "every task that is possible to be automated with artificial intelligence to be automated." OpenAI worked closely with Nvidia to implement cloud-managed admin controls and US-only processing with comprehensive fail-safes.
The latest version of Codex runs on the GPT-5.3-codex model, which has received enthusiastic feedback from Nvidia engineers. Dennis Hannusch, an engineer at Nvidia, praised the new model as "reaaally good," noting that "I keep expecting quality to drop deep into a session, but it doesn't."
Another Nvidia engineer, Benjamin Klieger, highlighted the tool's advanced capabilities, particularly impressed with its context management and token efficiency, describing these features as "probably the two most important advances for agents right now."
This comprehensive approach to both hardware innovation and internal AI integration positions Nvidia at the forefront of technological advancement as the company prepares to unveil what Huang promises will be genuinely surprising new chip technology at next month's GTC event.
