AI Outreach Backfires: Developer Rejects Cold Email from AI Assistant
AI Outreach Backfires: Developer Rejects AI Assistant Email

AI Outreach Sparks Controversy Over Personal Communication

Artificial intelligence is increasingly integrating into daily work routines, often operating subtly behind the scenes. From drafting emails and organizing schedules to managing outreach efforts, AI tools are becoming ubiquitous. However, a recent online incident highlights that when it comes to personal communication, not everyone is ready to delegate such tasks to machines.

The Cold Email That Missed the Mark

Dmitrii Kovanikov, a senior software developer, recently shared a screenshot of an email that left him unimpressed. The message was sent by an AI assistant named Jarvis, acting on behalf of Karan Vaidya, co-founder of Composio. The email aimed to introduce Composio's offerings and invite Kovanikov for a brief call.

The text read: "Hey Dmitrii, I'm Jarvis – Karan Vaidya's AI assistant (OpenClaw). He asked me to reach out on his behalf. Karan is building Composio – the tool execution and MCP layer for AI agents (10K+ integrations, Series A with Lightspeed). He's looking for engineers who are deeply into the agentic coding stack – Claude Code, Codex, MCP, agent infra. Builder mindset, ships fast. Worth a quick call? Jarvis (on behalf of Karan Vaidya, co-founder @ Composio)."

Wide Pickt banner — collaborative shopping lists app for Telegram, phone mockup with grocery list

Despite its clarity and professionalism, the email failed to resonate positively with Kovanikov.

Public Response Gains Traction

Instead of responding privately, Kovanikov took to X to voice his disapproval. He posted, "If you don't have the time to even write a cold email, I definitely won't have time for a quick call." This public critique quickly garnered attention, igniting a broader conversation about the role of AI in communication.

Mixed Reactions from the Online Community

The responses to Kovanikov's post were varied and reflective of differing perspectives on AI-driven outreach.

  • Criticism of AI Use: Some users expressed strong opposition to employing AI for personal communication. One commenter stated, "Should've not mentioned it's AI. People think they're smart in contacting via AI. I hate where we are headed."
  • Practical Suggestions: Others offered solutions, such as, "You can go into your email settings and have it filter any email with AI as spam, that way emails like these don't clog up your inbox."
  • Acceptance of Inevitability: A few individuals viewed this trend as unavoidable, with one user noting, "Don't you think this is an obvious eventuality though?"

This incident underscores the ongoing debate about the balance between efficiency and authenticity in professional interactions as AI continues to evolve.

Pickt after-article banner — collaborative shopping lists app with family illustration