The conversation around artificial intelligence has intensified and now centers on accountability. Leadership teams are expected to move beyond pilots and develop organization-wide AI strategies that impact operations, workforce planning, customer experience, and competitive positioning. According to LinkedIn's 'Work Change Report', nearly 70% of the skills used in most jobs will change, with AI emerging as a key catalyst. For business leaders, the challenge involves making high-stakes decisions, managing budgets, and more. As companies continue to integrate AI, decision-makers must balance innovation, governance, and ROI. In this scenario, upskilling is essential. With a suitable program, professionals can experience a fundamental shift in their managerial style.
Enabling growth for senior professionals is the Artificial Intelligence and GenAI: Business Strategies and Applications programme. This three-month online programme is offered by UC Berkeley Executive Education. Designed for mid-level and senior professionals, it helps them understand the application of AI and GenAI to business strategy, operations, and organizational leadership, without requiring a technical or engineering background.
Notable Faculties Helming This Programme
This programme is an in-depth exploration of AI application across various functions within diverse industries. These advanced perspectives are delivered by a renowned faculty, including Sameer B. Srivastava (Professor and Harold Furst Chair in Management Philosophy Values) and Thomas Lee (Associate Adjunct Professor, Research Scientist), among others.
The Ideal Candidate for This Programme
This programme is for leaders already involved in AI decision-making who want to show up with greater conviction. It has been designed for mid-level and senior professionals across various industries, offering insights and tools to integrate AI effectively into business operations. Mid-level professionals eager to understand how AI and GenAI drive value across business functions will gain a solid grasp of AI trends, application scenarios, industry use cases, and best practices to lead impactful AI projects. Senior-level professionals aiming to develop future-forward strategies and leverage AI for organizational growth can also explore this programme. They will dive deep into real-world scenarios and build expertise to boost their company's success through AI-led initiatives.
Learning Outcomes
Participants will develop a practical understanding of how AI technologies can be evaluated, applied, and integrated within business environments. The aim is to empower senior professionals to move beyond surface-level AI familiarity and make informed decisions about adoption, implementation, and long-term strategy. They will also learn how AI-driven simulations and generative models can support forecasting, decision-making, and operational efficiency across functions.
Participants will learn to structure and manage AI initiatives within organizations, assess implementation risks, identify operational blind spots, and align AI adoption with broader business goals. They will understand how to convey AI concepts, opportunities, and limitations more effectively across teams and stakeholders. This is vital as AI decisions must now extend beyond technical departments into enterprise-wide strategy discussions.
The programme covers AI capabilities and limitations, machine learning basics, neural networks, computer vision, natural language processing, GenAI models, AI strategy, and organizational transformation. It includes weekly live sessions, four global faculty sessions, two GenAI masterclasses, real-world case studies (Vodafone, Skydio, Zipline), and a capstone project. This experience enables participants to translate AI knowledge into actionable business thinking and strategic planning.
Programme Details
- Duration: 3 months
- Start Date: 30 June 2026
- Mode: Online + Live Sessions
- Fee: INR 1,49,000 + GST
- Credential: Verified digital certificate of completion from UC Berkeley Executive Education
The impact of AI and GenAI extends far beyond technological innovation. Business leaders now have access to technology that can empower them to boost decision-making and give operations a strategic edge. Throughout this programme, senior professionals will learn to navigate the challenges of AI integration while capitalizing on opportunities in an AI-forward future.
Disclaimer: This article has been produced on behalf of Emeritus by Times Internet's Spotlight team.
