In a groundbreaking move for cricket broadcasting in North America, Willow by Cricbuzz has unveiled plans to stream all four Team USA matches at the ICC Men's T20 World Cup 2026 for free on YouTube. This initiative marks the first time such comprehensive free access to major cricket tournaments will be available in the region, potentially expanding the sport's fanbase significantly.
Free Streaming on YouTube: A North American First
The announcement, made in early February 2026, confirms that cricket enthusiasts across the United States and Canada will be able to watch Team USA's entire T20 World Cup campaign without any subscription fees. This strategic decision by Willow by Cricbuzz aims to capitalize on growing cricket interest in North America, particularly following the sport's inclusion in the 2028 Los Angeles Olympics.
Partnership with Jomboy Media for Enhanced Viewing
Beyond the free YouTube streams, Willow by Cricbuzz has entered into a significant partnership with Jomboy Media to produce creator-led alternate telecasts. This collaboration will bring fresh, engaging commentary and analysis to the matches, targeting younger audiences and digital-native cricket fans who prefer innovative content formats over traditional broadcasts.
Revamped Digital Platform Experience
Simultaneously, Willow by Cricbuzz has launched a completely overhauled digital viewing experience across its platforms. The update promises faster loading times, improved streaming quality, and enhanced user interface features designed to make cricket viewing more seamless and enjoyable for mobile and desktop users alike.
Strategic Implications for Cricket Broadcasting
This multi-pronged approach represents a strategic shift in how cricket content is delivered in North America. By combining free accessibility on YouTube with premium alternate content through Jomboy Media and technical improvements to their core platform, Willow by Cricbuzz is positioning itself as a comprehensive cricket destination ahead of the 2026 tournament.
The move could potentially disrupt traditional paywall models in sports broadcasting, setting a precedent for how emerging cricket markets might approach major tournament coverage in the future. With Team USA's participation generating local interest, this free streaming initiative might serve as a catalyst for broader cricket adoption across the continent.
