In a major move set to redefine the travel experience for cricket fans worldwide, Marriott Bonvoy, the travel platform of the world's largest hotel chain, has been announced as the Official Accommodation Partner of the International Cricket Council (ICC). The landmark partnership is locked in through to the year 2029.
A Partnership Forging Global Fan Experiences
The collaboration is built on a shared vision to deeply connect with the sport's massive global audience. ICC Chairman Jay Shah expressed enthusiasm about the union, stating it reflects a mutual ambition to redefine how fans experience cricket. He emphasized that by merging cricket's international appeal with Marriott's extensive portfolio of world-class hotels, the partnership creates a powerful platform linking the sport with unforgettable travel across major cricketing nations.
Peggy Roe, Marriott International's Executive Vice President and Chief Customer Officer, highlighted the sport's explosive growth, noting its over 2 billion fans globally. She affirmed the company's pride in serving as the ICC's partner and its commitment to delivering exclusive access and once-in-a-lifetime experiences for its massive member base passionate about cricket.
Comprehensive Coverage of Marquee Events
The extensive agreement covers all ICC Men's events over the next four years, promising a packed calendar for traveling supporters. The lineup includes:
- The ICC Men’s T20 World Cup 2026 in India and Sri Lanka
- The ICC World Test Championship Final 2027 in the United Kingdom
- The ICC Men’s Cricket World Cup 2027 in South Africa, Zimbabwe, and Namibia
- The ICC Men’s T20 World Cup 2028 in Australia and New Zealand
- The ICC World Test Championship Final 2029 in the UK
- The ICC Champions Trophy 2029 in India
With a combined presence of more than 450 properties in the host markets, Marriott is strategically positioned to accommodate teams, international fans, and its 26 crore (260 million) Marriott Bonvoy members. Fans purchasing official travel packages through ICC Travel and Tours will have access to Marriott's global portfolio.
Deepening Engagement in Cricket's Heartlands
The partnership extends beyond just bookings. Marriott Bonvoy will work with the ICC to create custom cricket content, launch local activations, and drive member engagement. Regional leaders at Marriott underscored the significance of this deal in key markets.
Rajeev Menon, President for Asia Pacific Excluding China at Marriott International, pointed to cricket's unique power to unite fans across borders. He stated the partnership enables the company to push the boundary and deepen engagement in cricket-loving nations like India, Australia, New Zealand, and Sri Lanka, delivering tailored experiences to members.
Echoing the sentiment, Satya Anand, President for Europe, Middle East & Africa, shared his personal passion for the game. He described the partnership as a way to transform shared fan passion into unforgettable journeys, offering members unmatched ways to experience ICC events both on and off the field.
ICC CEO Sanjog Gupta concluded by noting the council's commitment to elevating every aspect of its flagship events. He acknowledged that while the on-field action is central, the surrounding travel and hospitality components are essential for complete fan delight. He expressed confidence that Marriott Bonvoy's international footprint and customer focus will help turn event moments into lifelong memories for fans traveling thousands of miles.
