The financial landscape of the National Basketball Association (NBA) has undergone a transformation so dramatic it would be unrecognisable to a fan from the 1990s. Back then, a million-dollar contract was headline news. Today, that figure is comparable to what top college athletes earn through Name, Image, and Likeness (NIL) deals. The league's explosive global popularity, fuelled by massive media rights agreements, has sent the salary cap and player earnings into the stratosphere. The 2025-26 season stands as a historic economic peak, with the "supermax" contract becoming a benchmark for franchise icons. This season, around 60 players are slated to earn at least $30 million. Here, we break down the five athletes who are leading the financial charge, not just as players but as global brand ambassadors for their teams.
The Architects of the Modern NBA Payday
The astronomical rise in NBA salaries is no accident. It is the direct result of the league's consistent growth into a global entertainment powerhouse. Each new decade brought higher television ratings, more international fans, and consequently, more lucrative broadcasting deals. The current media rights package, worth billions, directly inflates the league's revenue and, by extension, the salary cap. This allows teams to offer staggering amounts to retain their marquee talent. These top-tier contracts are no longer just rewards for past performance; they are investments in a player's ability to drive wins, sell merchandise, and represent the franchise on the world stage.
1. Stephen Curry: The $60 Million Pioneer
Topping the list is no surprise: Stephen Curry of the Golden State Warriors is set to earn $59.6 million. Chef Curry has been the NBA's salary king since the 2017-18 season. The greatest shooter in basketball history, with over 4,160 three-pointers made across 17 seasons, Curry is a legend in real time. Even at 37, his value is immeasurable. He is on the verge of becoming the first player to breach the $60 million annual salary mark. For the Warriors, Curry is the embodiment of loyalty, a global brand, and the engine of their dynasty. His mere presence on the court remains a potent weapon that strikes fear into opponents.
2. & 3. The Elite Big Men: Embiid and Jokic
Tied for the second spot are two dominant centers, each earning $55.2 million this season. Joel Embiid, the Philadelphia 76ers' star and the culmination of "The Process," has solidified his status with an MVP award and seven All-Star selections. Despite navigating injury concerns, his unparalleled two-way versatility makes him the undisputed face of the franchise.
Sharing the identical paycheck is Nikola Jokic of the Denver Nuggets. The serendipitously nicknamed "Joker" has redefined the center position with his otherworldly passing and scoring efficiency. A generational talent, Jokic has proven his worth by leading Denver to the pinnacle of the sport, making his massive contract a justifiable investment for the Nuggets.
4. Kevin Durant: The Timeless Scorer
Defying the conventional aging curve, Kevin Durant will earn $54.7 million with the Houston Rockets. KD, even in the latter stages of his career, remains one of the most efficient scorers the game has ever seen—a true "walking bucket." His move to Houston provides a stabilizing force for a young roster, while his elite ball-handling and lethal shooting from anywhere on the floor continue to command a premium. Durant's contract is a testament to his timeless, transcendent skill set.
5. Giannis Antetokounmpo: Milwaukee's Heartbeat
Rounding out the top five is the Milwaukee Bucks' "Greek Freak," Giannis Antetokounmpo, with a $54.1 million salary. Although his 2025 season has been impacted by injury, Giannis remains an unstoppable force when healthy. He is the heartbeat of the Bucks on both offense and defense, blending raw physical power with refined skill. Despite swirling trade rumours, he represents Milwaukee's best hope to keep their championship window firmly open.
What These Salaries Signal for the NBA's Future
While these figures are dizzying, they are backed by relentless effort, elite performance, and immense commercial value. The top earners are more than athletes; they are global icons who drive the league's economy. The trajectory is clear: with the NBA's popularity showing no signs of waning, salary caps and individual contracts will continue their upward climb. The $60 million annual salary, once a fantasy, is now at the doorstep, with Stephen Curry poised to kick it in. The financial game, much like the one on the court, is being played at a level never seen before.
