In the world of mixed martial arts, legacies are built inside the Octagon, but fortunes are often forged outside it. As of 2025, the financial standings of two of the UFC's most iconic rivalries paint a starkly contrasting picture. Conor McGregor and his longtime partner Dee Devlin continue to reign as the wealthiest couple associated with the UFC, while the retired and undefeated Khabib Nurmagomedov and his wife Patimat lead a more private yet financially secure life.
From Fighting Purses to Business Empires: The McGregor-Devlin Fortune
Conor McGregor's status as the highest-earning athlete in MMA history remains unchallenged in 2025. According to analyses from Forbes and UFC financial disclosures, his individual net worth is anchored close to an impressive $200 million. A significant portion of this colossal wealth did not originate from his recent fight purses but from astute business ventures.
The most transformative deal was the sale of his Proper No. Twelve Irish Whiskey brand, which reportedly netted the Irish superstar a pre-tax windfall exceeding $150 million. This, combined with historic pay-per-view revenues from his UFC bouts and the lucrative crossover boxing match against Floyd Mayweather, forms the bedrock of his fortune.
Dee Devlin has been instrumental in this journey from the very beginning. Transitioning from managing his early fight logistics, she now plays a key role in brand strategy and fashion ventures. Her own net worth is estimated to be in the multi-million dollar range. Together, the combined net worth of Conor McGregor and Dee Devlin is projected to be between $210 million and $220 million in 2025, solidifying their top position.
Khabib Nurmagomedov's Path: Stability, Privacy, and Steady Wealth
On the other side of the spectrum lies Khabib 'The Eagle' Nurmagomedov, who retired undefeated in 2020. UFC records and company filings suggest his stated net worth in 2025 is approximately $40 million. This wealth was accumulated through substantial fight purses during his dominant championship reign and endorsement partnerships with global brands.
Since hanging up his gloves, Khabib has deliberately shifted his focus away from the global spotlight. His financial activities are centered on coaching, operating gyms, and involvement in MMA promotion, particularly in the Middle East and Russia. His wife, Patimat Nurmagomedova, maintains a fiercely private life, with no public business interests or profile. Consequently, the couple's combined net worth is almost entirely attributed to Khabib's earnings from his fighting career and post-retirement projects.
2025 Financial Face-Off: A Tale of Two Philosophies
The financial divergence between these two power couples is a direct reflection of their chosen lifestyles and business philosophies. Conor McGregor aggressively leveraged his fame to build a global business brand, embracing the spotlight and high-risk, high-reward ventures. In contrast, Khabib Nurmagomedov prioritized long-term stability, family privacy, and investments within his sphere of influence in the combat sports world.
The numbers speak for themselves:
- McGregor & Devlin: Estimated $210-$220 Million
- Nurmagomedov & Patimat: Estimated $40 Million
Both strategies have proven successful, securing financial futures for each family, though one path has generated a significantly larger numerical outcome.
Latest Updates from the Fighters' Camps in 2025
As of 2025, the professional trajectories of both legends continue to differ. Conor McGregor remains outside the UFC's official testing pool, with no confirmed date for his much-anticipated return to the Octagon announced by the promotion. Meanwhile, Khabib Nurmagomedov has reiterated his permanent retirement from active competition. He is now deeply committed to his role as a coach and mentor, guiding the next generation of fighters at his gym.
While one couple navigates the world of global celebrity and business, and the other cherishes a quiet life away from the limelight, their indelible impact on the sport of MMA ensures their legacies—and their financial stories—will be discussed for years to come.
