Jake Ferguson's Personal Life Gains Spotlight
Jake Ferguson continues to establish himself as a reliable offensive weapon for the Dallas Cowboys. His growing success on the football field has naturally sparked curiosity about his life beyond the game. Fans increasingly want to know more about the man behind the helmet, especially the person he shares his life with.
Haley Cavinder: More Than an NFL Fiancée
Ferguson's fiancée, Haley Cavinder, possesses her own substantial fame and career. She did not simply become known through her connection to the Cowboys tight end. Cavinder built a significant audience and professional path long before Ferguson entered her life. Together, they represent a modern NFL partnership where football and personal ambition coexist harmoniously.
The Rise of the Cavinder Twins Brand
Haley Cavinder is best recognized as one half of the Cavinder Twins. She runs this popular brand alongside her identical twin sister, Hanna. Both sisters played college basketball and gained widespread recognition during the Name, Image, and Likeness era. They skillfully transformed their athletic achievements into a powerful social media presence.
Haley played point guard for Fresno State, the University of Miami, and TCU. In March 2025, she and Hanna announced their retirement from college basketball. Haley now focuses primarily on content creation and brand partnerships. The official Cavinder Twins Instagram account boasts over 470,000 followers and continues to expand its reach.
A Major Partnership with Under Armour
One of the twins' most significant collaborations is with Under Armour. They first signed an NIL deal with the athletic brand in July 2022. That relationship deepened in July 2024, evolving into a three-year exclusive apparel and footwear partnership. This deal underscores their influence beyond the basketball court.
The Ferguson-Cavinder Love Story
Jake Ferguson and Haley Cavinder began their relationship in 2023. They initially connected through social media, with Ferguson taking the initiative by sending her a direct message. Their romance entered the public eye when Cavinder started attending Cowboys games and sharing supportive moments online.
Throughout the 2024 and 2025 NFL seasons, Haley Cavinder frequently appeared at games and team events to cheer on Ferguson. The couple took a major step forward on April 17, 2025, when Ferguson proposed. Their engagement confirmed a serious, long-term commitment to building a future together.
Ferguson's Focus Remains on Football
Despite increased attention on his personal life, Jake Ferguson maintains a relatively private and straightforward off-field existence. He has become a crucial component of the Dallas Cowboys' offensive strategy. Ferguson prefers to keep the spotlight firmly on his performance during games rather than his life away from the stadium.
