The financial success of elite athletes often extends far beyond the court, and in the WNBA, stars like Paige Bueckers and Sophie Cunningham are prime examples. Both players have not only made their mark with exceptional scoring and versatile skills but have also built substantial wealth through savvy contracts and high-profile brand partnerships. As of 2025, their net worth figures tell a story of lucrative endorsements and strategic career moves that complement their on-court earnings.
Paige Bueckers: The Dallas Wings' Million-Dollar Rookie Phenom
Paige Bueckers, the top-tier point guard for the Dallas Wings, has quickly translated her basketball brilliance into financial success. Her net worth in 2025 is estimated at $1.5 million. This impressive sum for a young athlete is built on a solid foundation. Her rookie contract with the Dallas Wings is valued at $384,000 for four years, with a base salary of $78,000 for the 2025-2026 season.
However, a significant portion of Bueckers' wealth stems from her marketability and endorsement portfolio. She has secured partnerships with major global brands, including Nike, Gatorade, Bose, and Crocs. These deals have substantially boosted her earnings beyond her WNBA salary. On the court, her value is undeniable; she earned the WNBA Rookie of the Year award in 2025 and set a career-high of 44 points in a league game in August 2025. She also famously scored 40 points for UConn in the NCAA Tournament that same year.
Sophie Cunningham: The Indiana Fever's $2 Million Veteran Star
Indiana Fever star Sophie Cunningham has amassed an even greater fortune through her sustained performance and business acumen. Her net worth as of 2025 stands at an estimated $2 million, according to Celebrity Net Worth. Her current WNBA salary for the 2025-2026 season is $100,000, earned from a significant contract deal.
Cunningham's contract history shows strategic career management. In 2025, she signed a one-year deal with the Indiana Fever. Prior to that, she inked a two-year contract worth $304,500 during the 2024-2025 season. Like Bueckers, her financial portfolio is heavily bolstered by endorsements. She has aligned herself with high-profile brands such as Adidas, Arby's, and Rings.
Her on-court credentials are equally robust. Cunningham's career-high score is 36 points, including a three-pointer, achieved while playing for the Phoenix Mercury. Her versatile skills were instrumental in helping her team win the WNBA Commissioner's Cup in 2025, and she has surpassed a milestone of 1500 total career points.
Beyond the Game: The Blueprint for WNBA Financial Success
The financial landscapes of Paige Bueckers and Sophie Cunningham highlight a modern reality for top WNBA athletes. While base salaries from the league provide a foundation, lucrative brand endorsements are critical drivers of million-dollar net worths. Their partnerships with sportswear giants, beverage companies, and other consumer brands demonstrate their significant off-court influence.
Both athletes exemplify how on-court excellence—evidenced by awards like Rookie of the Year and the Commissioner's Cup, and record-breaking point totals—creates the platform for substantial commercial success. Their journeys offer a blueprint for how elite performance, combined with strategic personal branding, can build considerable wealth in women's professional sports.
