Tom Brady's Business Empire Grows with CardVault Expansion to Three Major Cities
Even after retiring from professional football, NFL superstar Tom Brady continues to build a formidable business empire. His latest strategic move involves a significant expansion of his collectibles venture, CardVault by Tom Brady, demonstrating that this is far from a casual side project for the legendary quarterback.
Strategic Store Openings in Key Sports Markets
In a calculated push deeper into vital sports markets, Brady's collectibles brand will open three new retail locations in Austin, Texas; Los Angeles, California; and Kansas City, Missouri. The announcement was made on Tuesday at BMO Stadium during a live reveal event where co-founder Chris Costa shared the exciting news with fans and stakeholders.
"Let's announce our next three locations," Costa declared enthusiastically. "Three locations coming right up for you guys, and I'm going to cut to the chase... CardVault by Tom Brady is coming to Austin, Texas. Los Angeles, California. And Kansas City, Missouri... We're so excited to be coming to these three very iconic cities. We're so excited to be announcing three very special stores at once here from BMO Stadium."
This expansion is particularly significant because these cities boast strong sports cultures and high levels of fan engagement. Brady is strategically targeting markets where demand for sports memorabilia and collectibles runs exceptionally deep, ensuring his brand connects with passionate audiences beyond his football legacy.
Rapid Growth Since Brady's Investment
The current expansion represents remarkable growth for CardVault. Brady acquired a 50 percent stake in the company in February 2025 when the brand operated just six stores. In slightly over a year, CardVault has expanded to 14 locations across major cities including Boston, Chicago, Las Vegas, and New York. With these three new additions, the total number of stores will reach 17 nationwide.
This growth is neither random nor accidental. The sports collectibles market is experiencing a substantial boom, and Brady has intentionally positioned himself at the forefront of this trend. He has frequently mentioned that trading cards were an important part of his childhood, and he is now transforming that personal passion into a scalable national business enterprise.
Building a Comprehensive Business Portfolio
Simultaneously, Brady is expanding his influence across multiple business sectors. His athletic apparel brand, NoBull, recently achieved a $1 billion valuation after securing $50 million in funding during January 2026. The company further strengthened its market position by bringing influencer Livvy Dunne on board as a partner, enhancing brand visibility and appeal to younger demographics.
Prior to this, Brady consolidated his TB12 wellness brand and Brady Brand apparel line into NoBull in 2024, creating a more powerful lifestyle and performance business entity. Beyond apparel and collectibles, Brady maintains ownership stakes in professional sports teams like the Las Vegas Raiders and continues his lucrative $375 million broadcasting agreement with Fox Sports.
From sports memorabilia to athletic wear to media broadcasting, Tom Brady is systematically covering every potential revenue stream in the sports business ecosystem. The latest CardVault expansion serves as compelling evidence that the NFL legend is not merely growing individual brands but constructing a comprehensive business machine designed for long-term success beyond the football field.
