In a significant move marking a new chapter, the Dubai Civil Defence has officially launched a comprehensive and bold new institutional identity. This major overhaul is designed to powerfully capture the organisation's core mission, its rich heritage, and its forward-looking vision. The transformation includes a completely redesigned logo, updated uniforms for personnel, and a powerful new slogan: "Safeguarding Lives and Property." This initiative reinforces the Command's pivotal role as a trusted guardian of safety for the emirate, seamlessly blending its proud traditions with modern innovation to meet evolving challenges.
A Modern Visual Identity for a Global City
This rebranding represents a key milestone in Dubai Civil Defence's continuous efforts to modernise its public image. It strategically aligns the force with Dubai's position as a global leader in public safety and emergency response standards. The heart of this revamp is a sophisticated new logo, supported by a cohesive system of colours, typography, and uniforms. This unified system projects clarity, professionalism, and strength across all physical and digital platforms, enhancing public recognition and trust.
The new emblem is rich with symbolic meaning, each element carefully chosen to reflect the organisation's values and national pride:
- Wreath: Represents the honour and nobility associated with the civil defence profession.
- Seven Stars: Symbolise the unity and collective strength of the seven emirates of the UAE and their leadership.
- Falcon: A refined depiction of the national bird, embodying strength, pride, and the UAE's deep heritage.
- Shield with UAE Flag: Positioned centrally, this element underscores the core functions of protection, security, and unwavering national identity.
- Gold and National Colours: The use of gold echoes the national emblem, while the red, green, white, and black of the UAE flag highlight patriotism and continuity.
This visual framework is built for maximum adaptability, ensuring it functions effectively everywhere, from digital apps to vehicle livery, in strict accordance with institutional development goals and Dubai Government standards.
Leadership Emphasises Mission and Legacy
His Excellency Lieutenant General Expert Rashid Thani Al Matrooshi, the Commander-in-Chief of Dubai Civil Defence, stated that the new identity is a direct reflection of the organisation's firm commitment to its fundamental duty of protecting lives and property. He highlighted that the redesign thoughtfully preserves the legacy of the Civil Defence while actively supporting a culture of innovation and the pursuit of institutional excellence.
According to Lt. Gen. Al Matrooshi, the updated identity will significantly strengthen the Command's public presence, unify its visual communications, and solidify Dubai Civil Defence's reputation as a leading government entity. It underscores a commitment to quality, integrated services, and superior operational performance in every scenario.
Positioning for a Safer Future
The new identity is fundamentally forward-looking. It ensures that Dubai Civil Defence remains agile and ready to address emerging safety and security requirements, all while honouring its deeply rooted national values. The updated uniforms and visual elements strike a careful balance, reflecting both the highest standards of professionalism and a respect for tradition, signalling both evolution and continuity.
By masterfully combining powerful symbolism, modern design principles, and practical adaptability, Dubai Civil Defence powerfully reinforces its standing as a modern, efficient, and highly respected institution. This strategic initiative is fully aligned with Dubai's overarching vision to become the world's safest and most secure city. It demonstrates an ongoing, proactive commitment to innovation, sustainability, and, most importantly, maintaining the absolute trust of the public it serves.
Looking ahead, this transformation has strengthened both the visual and institutional presence of Dubai Civil Defence. The redesign sends a clear, unambiguous message to the community: the organisation remains steadfast in its dedication to its protective mandate. It is also proactively preparing for future challenges across the spectrum of safety, emergency preparedness, and public service, ensuring it continues to protect Dubai's future as the city grows.
