Kanpur PM Vishwakarma Yojana Trade Fair Concludes with Focus on Digital Expansion
The two-day Exhibition and Trade Fair-2026, dedicated to beneficiaries of the Pradhan Mantri Vishwakarma Yojana, successfully concluded on Friday in Kanpur. Organized by the MSME-Development Office, Kanpur, under the Ministry of Micro, Small and Medium Enterprises, Government of India, the event was held at the office premises, showcasing the potential of traditional artisans.
Call for Market Connectivity and Digital Adoption
Balram Narula, Managing Director of Jet Knitwears Pvt Ltd in Kanpur, served as the chief guest for the closing session. He urged beneficiaries to connect their products with broader markets and embrace digital transactions as part of the ongoing Digital India campaign. Narula highlighted that the products crafted by traditional artisans possess significant potential, which can be leveraged through modern marketing strategies and technology to reach both domestic and international audiences.
Emphasis on Strengthening Traditional Businesses
Presiding over the program, Director Vishnu Kumar Verma emphasized the importance of beneficiaries strengthening their traditional businesses while integrating with contemporary marketing systems. He also stressed the adoption of digital payments to enhance efficiency and transparency in transactions. This dual approach aims to preserve cultural heritage while fostering economic growth.
Recognition and Encouragement for Beneficiaries
At the conclusion of the event, beneficiaries were honored with certificates, recognizing their participation and achievements. Officials encouraged them to perform even better in the future, underscoring the government's commitment to supporting small-scale artisans through initiatives like the Pradhan Mantri Vishwakarma Yojana. The fair served as a platform for networking and learning, with a clear focus on empowering artisans to thrive in a competitive market environment.
