Waiting at traffic signals in Bhubaneswar has transformed from a tedious pause into a surprisingly pleasant experience for many motorists. Bhubaneswar Smart City Limited (BSCL) has introduced instrumental music at several intersections to ease stress and keep drivers entertained during red lights.
Initiative Details
The project, launched recently to improve the urban driving experience, involves installing speakers at busy junctions that play soothing instrumental versions of popular tracks. The music is primarily broadcast during peak hours, especially in the evenings, and is controlled from BSCL's intelligence command control centre.
Commuters' Response
Commuters have responded warmly. Akhaya Das, a city resident, said, "A two-minute wait at the signal can be annoying, but the music is actually soothing to our ears." Smriti Swain, another motorist, compared the ambience to being inside a shopping mall.
Traffic Awareness
Between songs, short audio messages remind commuters of essential traffic rules and safety practices. BSCL general manager Purandar Nanda explained, "We introduced this at 30 junctions to alleviate stress for road users and simultaneously create awareness about traffic rules." Officials say the idea is to combine relaxation with awareness, making the city's traffic environment more humane and engaging.
Police Perspective
Traffic DCP Tapan Mohanty confirmed that 30 out of the city's 52 traffic intersections are already equipped with public address systems. "We are receiving positive feedback from people. Efforts are underway to cover all traffic junctions under the music system," he said, noting that both motorists and traffic personnel have welcomed the initiative. A traffic constable shared, "The music gives us a soothing effect during duty," and suggested diversifying the playlist with Odia and Hindi film songs, devotional tracks, and rotating selections to prevent monotony.
Concerns Over Digital Billboards
Some motorists expressed concern about digital billboards at traffic junctions that continuously play promotional videos. They argued that such displays divert drivers' attention and increase accident risk. Nirod Pattanayak, a city motorist, said, "These video walls are distracting and potentially dangerous. The authorities should consider removing them to ensure road safety."
