The Andhra Pradesh government will implement a new digital fertiliser distribution system from Monday, making the APAIMS app mandatory for the sale of urea and DAP across 24 districts in the state. The move is aimed at ensuring that fertilisers reach genuine farmers while preventing diversion and misuse.
Exclusions and Pilot Project
Announcing the decision, state director of agriculture Dr Manazir Jeelani Samoon said Krishna and Kakinada districts have been excluded from the rollout as they are participating in the central government's fertiliser app pilot project.
How the System Works
Under the new system, eligible farmers will receive their fertiliser allocations through the APAIMS platform, which will allow them to select their preferred retail dealer. All fertiliser retailers will be mapped to Rythu Seva Kendras (RSKs) to facilitate smooth distribution and timely delivery.
Ensuring Genuine Beneficiaries
Agriculture department officials said the initiative has been designed to ensure that only genuine beneficiaries receive subsidised urea and DAP. The government believes the system will significantly reduce the misuse of urea for non-agricultural purposes, improving availability for farmers who require it for cultivation.
Awareness Campaigns
During a video conference held on June 6, district-and-field-level agriculture officers were instructed to launch awareness campaigns among farmers, farmer organisations, progressive farmers, farm channels and fertiliser dealers. Officials were directed to explain the functioning and benefits of the new system and address any concerns raised by stakeholders.
Strict Monitoring and Legal Action
The department also announced strict monitoring of fertiliser sales and distribution. Authorities warned that dealers or officials found violating guidelines or facilitating misuse would face legal and criminal action.
Context and Importance
The government said the initiative assumes greater importance amid rising global fertiliser and fuel prices linked to the ongoing West Asia conflict and reiterated its commitment to ensuring responsible fertiliser use and protecting the interests of farmers.
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About the Author: Venu Lanka is a special correspondent at The Times of India-Vijayawada. He covers developments related to VMC/APCRDA, Janasena, education, health, endowments, and agriculture-related stories. He holds two graduate degrees, one in business management and another in law. He completed his post-graduation in journalism and mass communication, apart from completing short-term courses.
