In a remarkable display of unwavering devotion, the famed Tirumala laddu has shattered its own sales record in 2025, even as the temple administration navigated through periods of controversy. The sacred sweet offering from the Venkateswara Temple in Tirumala continues to see unprecedented demand from pilgrims, with figures revealing a significant annual increase.
A Sweet Surge in Sacred Sales
The Tirumala Tirupati Devasthanams (TTD), the governing body of the temple, recorded the sale of a staggering 13.52 crore laddus to devotees throughout the calendar year 2025. This marks a substantial rise when compared to the previous year's figures. In 2024, the temple sold 12.15 crore laddus. The numerical jump translates to an increase of 1.37 crore laddus year-on-year, representing a robust growth of 10 per cent.
Context and Comparative Analysis
This record-breaking achievement is particularly notable as it comes amid various discussions and debates surrounding temple management and practices. The data, reported by SNV Sudhir and last updated on 01 January 2026, underscores the deep-seated spiritual connection that devotees maintain with the temple, seemingly unaffected by external discourse. The laddu, or 'Sri Vari Prasadam', is not merely a sweet treat but a divine blessing sought by millions of pilgrims who undertake the journey to the hill shrine.
The sheer scale of production and distribution is a logistical marvel. To meet this colossal demand, the TTD's massive potu (kitchen) operates round-the-clock, employing traditional methods to prepare the laddus, which are made from ingredients like chickpea flour, sugar, ghee, and cardamom.
Significance and Lasting Devotion
The consistent rise in laddu sales is a key indicator of pilgrim footfall and the enduring popularity of the Tirumala temple as one of the world's most visited religious sites. The 10% growth rate from 2024 to 2025 suggests a post-pandemic revival in pilgrimage activities is in full swing. Experts view this as a strong testament to the unwavering faith of devotees, for whom receiving the laddu prasadam is the culmination of their spiritual journey.
The revenue generated from the laddu sales is a significant contributor to the temple's finances, which are in turn used for charitable activities, maintenance, and various religious and social welfare schemes run by the TTD across the state of Andhra Pradesh and beyond.
Ultimately, the record sales figures for 2025 tell a story that transcends mere numbers. They highlight a profound and resilient bond of faith, proving that for millions, the spiritual allure of Tirumala and the sanctity of its prasadam remain unchallenged and ever-growing.
