Pune's Perfume Shops Experience Surge in Demand Ahead of Eid Celebrations
With the festive occasion of Eid approaching, perfume shops in key areas of Pune, including Camp, Kondhwa, and Budhwar Peth, are witnessing a significant increase in customer footfall. Shoppers are flocking to these establishments to purchase traditional ittar, also known as attar, which are naturally concentrated perfume oils that serve as an ideal pre-Eid indulgence. From small roll-on vials to elaborately designed bottles, these fragrances offer a perfect pick-me-up for the celebrations.
The Allure of Traditional Ittar Scents
Ittar, a term for these distilled perfume oils, is crafted from a variety of natural sources such as flowers, herbs, spices, and woods. The production process involves blending these elements with a base oil, typically sandalwood, through methods like steaming or hydro-distillation. This results in rich, long-lasting aromas that are deeply rooted in cultural traditions.
While the deep, woody scent of oudh remains a timeless classic, sellers report that other fragrances are also highly popular among customers. Favorites include firdaus, saffron, and sandalwood, offering a diverse range of options from floral and woody to aqua, warm, and musky notes.
Evolving Preferences and Modern Blends
Idris Attarwala, owner of a Hakimi perfume shop in the Camp area, notes that oudh continues to be a top choice, but the younger generation is driving demand for innovative variations. To cater to this trend, shops now offer unique blends such as oudh with a hint of caramel, a warm and spicier version known as oudh karim, and a sweet golden oudh. These modern twists on traditional scents are attracting a broader audience.
Attarwala emphasizes that some ittar varieties can last as long as 10 to 12 hours, providing enduring fragrance throughout the festive day. The availability of ornate bottles and vials adds to the appeal, making these perfumes not only a sensory delight but also a visually attractive gift option.
Pricing and Variety in the Market
The cost of ittar oils varies widely, reflecting the diversity in quality and ingredients. Prices typically range from 150 to 2000 rupees or more, depending on the specific variety purchased. This broad pricing spectrum ensures that there is something for every budget, from affordable options to premium blends.
In addition to the perfume oils, related items like incense burners are also available, enhancing the overall aromatic experience for Eid preparations. The bustling activity in these shops underscores the enduring popularity of traditional perfumes during festive seasons, blending heritage with contemporary tastes.
