Chief Minister Chandrababu Naidu inaugurated the third edition of the Avakai–Amaravati festival at Punnami Ghat in Vijayawada on Thursday, emphasizing the state government's commitment to preserving and promoting Telugu heritage. The event is designed as a grand showcase of the region's cinema, culture, and cuisine to a global audience.
Celebrating Telugu Identity and Heritage
Speaking at the inaugural ceremony, the Chief Minister stated that Avakai (mango pickle) is synonymous with Andhra Pradesh and represents its rich cultural identity. He noted that the celebrations are being held in a uniquely festive atmosphere, with the majestic Kanaka Durga temple on one side and the serene banks of the Krishna River on the other.
Naidu elaborated that the festival includes discussions on culture, literature, and cinema, providing a holistic platform for Telugu traditions. He announced that the government has planned a continuous calendar of celebrations, including New Year, Sankranti, and traditional festivities in the Godavari districts, to reflect the enduring vibrancy of Telugu culture.
Boosting Tourism and Global Recognition
The CM outlined a strategic vision to position Andhra Pradesh as a premier tourism destination. He revealed that the Flamingo, Araku, and Gandikota tourism festivals will be held in a grand manner to accelerate tourism development in the state.
Highlighting the global footprint of Andhra cuisine and its people, Naidu observed that individuals from the state are at the forefront of the hospitality industry worldwide, managing hotels and serving as chefs. "Andhra Pradesh will emerge as a global host for the world," he asserted. He credited the Telugu identity—built on hospitality, skill, values, and capability—for the global success of Telugu entrepreneurs.
A Call to Protect Traditions and History
Emphasizing the critical importance of safeguarding traditions, the Chief Minister drew a parallel to Jallikattu in Tamil Nadu, which is also celebrated in parts of Chittoor district. He issued a stern warning that forgetting traditions would be equivalent to forgetting history itself. Naidu underlined that Telugu culture, with a history spanning thousands of years, has harmonious living as its intrinsic core value.
The event was also graced by EU Ambassador to India Herve Delphin, who expressed his happiness at participating and wished for the festival's success. Tourism Minister Kandula Durgesh, Vijayawada MP Kesineni Sivanath (Chinni), and other dignitaries were present at the occasion.
