Vadodara: In a striking shift in lifestyle trends across Gujarat, premium bicycles worth several lakhs are replacing luxury cars as status symbols, with fitness-conscious urban buyers investing heavily in high-end machines that blend performance, prestige, and personal passion.
Once seen as a basic mode of transport, bicycles have transformed into symbols of endurance and lifestyle. In Vadodara, enthusiasts now own sleek, imported models priced between Rs 2 lakh and Rs 9 lakh, rivaling the cost of a sports bike or compact car. Some go even higher.
Realtor Paraj Patel owns a virtual space-age bicycle costing Rs 12 lakh. "I bought this in 2022 and it's the only one of its make in Gujarat. I was looking for a fast bike as I have been participating in races. This bike was a perfect choice as it gives me speed and a good hold on the road. I was ready to spend a good amount on the bike of my choice," said Patel, 28.
For many riders, the investment is driven by performance needs. Nimish Mankadia, a Vadodara-based businessman and founder member of The Cycling Club of Baroda, owns an endurance bike that cost about Rs 3.50 lakh. "I was looking for a good endurance bike as I participate in long-distance cycling. This bike came with a hefty price tag but it was a match for my riding style and comfort. A bike, after all, is a trusted companion in long-distance rides and I wanted the best one possible," Mankadia said.
For these cyclists, the machines are more than equipment. They are prized possessions, maintained with devoted care. Owners keep a close watch on their cycles, ensuring every component stays in top condition. "My bike cost me around Rs 3.50 lakh and it's more than just a high-end bike for me. It reflects my passion for biking," said entrepreneur Jagruti Rathore. "I do a lot of long-distance endurance biking and hence I was looking for a suitable bike irrespective of the cost," she added.
Cyclists say the rising demand reflects a broader mindset shift. "It's not about the cost anymore. Cyclists look at these bikes as a long-term investment in their health. Many people are now buying higher-end bikes in the state," Patel said.
