The Directorate of Integrated Child Development Services in Jaipur launched a significant new campaign on Monday. This initiative aims to strengthen maternal and child nutrition across Rajasthan. Officials named the campaign Prerna 2.0. It will run for one full month.
Campaign Details and Timeline
Prerna 2.0 started on January 19th. It will continue until February 19th. The campaign focuses on a critical mission. It seeks to identify and register eligible beneficiaries who currently lack access to ICDS services. Many individuals remain outside the system's reach. This effort intends to bring them in.
Target Beneficiaries
ICDS director Vasudev Malawat outlined the primary targets. The campaign will specifically help several key groups.
- Pregnant women in their first trimesters
- Lactating mothers
- Children up to six years of age
- Adolescent girls
These groups often face nutritional challenges. The campaign aims to provide them with necessary support.
Linking to Welfare Schemes
A core component involves connecting people to existing government programs. Anganwadi centres will serve as the primary hubs for this linkage. Beneficiaries will gain access to several important schemes.
- Pradhan Mantri Matru Vandana Yojana
- Chief Minister's Maternity Nutrition Scheme
- Supplementary nutrition support programs
- Chief Minister's Amrit Aahar Yojana
This integration ensures that registered individuals receive comprehensive aid.
Focus on Early Childhood Development
The campaign operates under a powerful theme: Sashakt Anganwadi, Suposhit Bachpan. This translates to empowered Anganwadis and nourished childhood. Officials received clear directives to improve early childhood outcomes.
They must ensure the registration and regular attendance of children in pre-school education. Special emphasis falls on strengthening Early Childhood Care and Education for children aged three to six years. This age group requires focused attention for proper development.
Digital Monitoring and Implementation
Authorities plan to use technology for better tracking. All deputy directors and female supervisors received specific instructions. They must guarantee one hundred percent survey coverage across their areas.
Furthermore, they need to complete digital entries on the official nutrition tracker platform. This step enhances monitoring and improves service delivery. Accurate data collection remains a top priority.
Role of Anganwadi Workers
Anganwadi workers and their assistants play a crucial role. They received orders to record children's weights and heights with precision. This data is essential for effective growth monitoring. It helps identify nutritional deficiencies early.
Officials also tasked these workers with creating digital identities for eligible beneficiaries. They will help generate APAAR ids for students and ABHA ids for health purposes. These digital identifiers streamline access to services and benefits.
The Prerna 2.0 campaign represents a concerted push to improve health outcomes. By focusing on registration, scheme linkage, and digital tools, the ICDS hopes to make a tangible difference for families across Rajasthan.
