Telecom giant Bharti Airtel has tapped into a wave of nostalgia, launching a dedicated channel packed with beloved cartoons from the 1990s and 2000s. The new offering, named 'Airtel Cartoon Network Classics', aims to bring iconic animated franchises back to Indian television screens through a simple monthly subscription.
What's Included in the Airtel Cartoon Classics Package?
Developed in partnership with Warner Bros. Discovery, this value-added service is priced at an affordable Rs 59 per month. It serves as a permanent, ad-free home for a host of legendary cartoon characters. Subscribers can enjoy timeless series like the chaotic chases of Tom and Jerry, the prehistoric humor of The Flintstones, and the wacky antics of Looney Tunes characters.
The channel lineup also features mystery-solving with Scooby-Doo and the muscle-flexing adventures of Johnny Bravo, among several other classics. The content is available in both English and Hindi language options, catering to a wide audience.
How to Access and Activate the Channel
The dedicated channel is accessible on Channel 445 across Airtel's Digital TV platforms. A key advantage highlighted by the company is the seamless integration; no extra equipment or complicated installation is needed. The service is available on:
- Xstream set-top boxes and IPTV
- Non-connected HD and SD set-top boxes
Airtel has provided customers with three convenient ways to subscribe to the Airtel Cartoon Network Classics pack:
- Direct activation through the Set-Top Box interface.
- Placing a missed call from the registered mobile number.
- Using the Airtel Thanks mobile application.
Executive Vision and Market Strategy
Pushpinder Singh Gujral, DTH-Business Head at Airtel, stated that this channel adds a unique entertainment layer to their portfolio. He emphasized that it offers customers a chance to reconnect with iconic stories and characters that remain beloved. The company plans to bring more such curated experiences to its user base.
Echoing the sentiment, Arjun Nohwar, Managing Director, South Asia at Warner Bros. Discovery, expressed pleasure in bringing these iconic favorites to Indian screens in a new and accessible format through the collaboration with Airtel.
This move strategically targets families and young adults who grew up with these cartoons, offering them a dedicated, ad-free haven for classic animation. It enhances the value of Airtel's digital TV ecosystem in a competitive market, providing specialized content beyond regular television programming.
