The producers of the Punjabi film Satluj, starring actor-singer Diljit Dosanjh, have issued a heartfelt appeal to audiences, urging them to refrain from supporting piracy. This plea comes shortly after the film was abruptly removed from an OTT platform following widespread illegal downloads and streaming.
Film Removed from OTT Due to Piracy
Satluj, which premiered on a leading streaming service earlier this month, was taken down within days of its release. According to a statement from the production team, the decision was made after the film appeared on multiple piracy websites, significantly impacting viewership on the legitimate platform. A spokesperson for the makers said, “We invested immense effort and resources into bringing Satluj to audiences. Seeing it leaked within hours of release is disheartening.”
Appeal to Fans
In a video message shared on social media, the film's team directly addressed fans: “We request you not to watch or share pirated copies. Your support through official channels is crucial for the survival of regional cinema.” The makers emphasized that piracy not only hurts revenue but also discourages filmmakers from taking creative risks. They noted that nearly 40% of Punjabi films suffer revenue losses due to illegal distribution.
Impact on Regional Cinema
Industry experts highlight that piracy disproportionately affects smaller film industries like Punjabi cinema, where budgets are tighter. A trade analyst commented, “When a big star like Diljit Dosanjh is affected, it sends a strong message. We need collective action from platforms and law enforcement to curb this menace.” The makers of Satluj have also reported the matter to cybercrime authorities and are working with the OTT platform to restore the film once anti-piracy measures are strengthened.
Despite the setback, the team remains hopeful. “We believe in the power of our audience. Let us celebrate cinema the right way – by watching it legally,” the statement concluded.
