Fans of the latest Malayalam film 'Sarvam Maya', starring Nivin Pauly, are now eagerly anticipating its digital premiere. The movie, which marks a strong comeback for Pauly and is written and directed by Akhil Sathyan, is reportedly heading to a major streaming platform after its successful cinema run.
OTT Release Details and Platform
According to widespread reports, the OTT rights for 'Sarvam Maya' have been acquired by the popular streaming service Disney+ Hotstar for a significant sum. As per industry norms and reports from outlets like Malayalam Indian Express, the film is expected to make its digital debut on the platform after a minimum window of 45 days from its theatrical release. This move ensures the movie completes its full theatrical run before becoming available for home viewing. The production team is yet to make an official announcement confirming these details.
Blockbuster Box Office Performance
'Sarvam Maya' has been performing exceptionally well in theatres, being hailed as a comeback vehicle for Nivin Pauly. The film has demonstrated strong financial success right from its opening. Within the first five days, it garnered approximately Rs 50 crore at the box office. Data from the Sacnilk website indicates a robust first-week collection of around Rs 35.1 crore.
The momentum continued into the second week. On its eighth day, the film earned Rs 5.2 crore with a theatre occupancy of 48.57%. It followed this up by adding another Rs 4.90 crore on Day 9. This has propelled the total India net collection to an impressive Rs 40 crore, solidifying its status as a commercial hit.
Critical Acclaim and Future Projects
The film has not only won over audiences but also received positive reviews from critics. An ETimes review highlighted the emotional depth brought by supporting actors Vineeth and Methil Devika, noting their brief but impactful appearance towards the end. The review stated, "The emotions they evoke through a simple reaction are deeply shattering..." It also praised director Akhil Sathyan's grasp of Gen Z language while noting that the numerous cameos and characters had mixed results.
Looking ahead, Nivin Pauly is already gearing up for his next project. He is set to play a villainous role in the upcoming film 'Benz', which will feature Raghava Lawrence in the lead, keeping his fans excited for what's to come.
