Om Shanti Shanti Shantihi Set for Digital Premiere on Aha Platform
The Telugu comedy-drama film 'Om Shanti Shanti Shantihi', featuring lead actors Tharun Bhascker and Eesha Rebba, is transitioning from cinemas to digital streaming. Initially released in theaters on January 30, the movie experienced a modest box office performance, prompting its move to the over-the-top (OTT) space for wider audience reach.
Official OTT Release Date and Platform Details
The film has been officially acquired by the Telugu-focused streaming service Aha. The platform announced through its social media channels that 'Om Shanti Shanti Shantihi' will begin streaming exclusively on its service starting March 4, 2026. Aha shared a promotional poster along with the caption: "A marriage. A family. A truth that changes everything. #OmShanthiShantiShantihi, streaming from March 4 only on #aha."
In a special perk for premium users, Aha confirmed that subscribers to its Gold membership tier will gain access to the film one day earlier, on March 3, 2026. This early viewing privilege aims to reward loyal customers and generate additional buzz around the digital release.
Plot Synopsis and Thematic Elements
Directed by debutant filmmaker AR Sajeev, the narrative centers on the character Shanti, portrayed by Eesha Rebba, who enters into matrimony with Omkar Naidu, played by Tharun Bhascker, a fishery owner. The story unfolds as Shanti initially perceives her husband as compassionate and attentive during the early phase of their marriage.
However, the plot takes a dramatic turn when Shanti discovers Omkar's harsh and aggressive behavior, which contradicts her earlier impressions. The film chronicles her emotional and psychological journey from a state of fear and submission to one of courage and self-empowerment, making this transformation the core emotional anchor of the storyline.
Supporting Cast and Technical Crew
The ensemble cast includes veteran actors Rohini and Brahmaji in significant supporting roles, adding depth to the familial and social dynamics depicted in the film. The technical team comprises:
- Music Director: Jay Krish
- Cinematographer: Deepak Yeragara
- Dialogue Writer: Nanda Kishore Emani
Remake Origins and Box Office Performance
'Om Shanti Shanti Shantihi' is an official Telugu adaptation of the acclaimed Malayalam movie 'Jaya Jaya Jaya Jaya Hey', directed by Vipin Das and starring Darshana Rajendran and Basil Joseph. The original film received praise for its narrative strength and character development, which the remake seeks to replicate for Telugu-speaking audiences.
According to data from trade analyst Sacnilk, the theatrical run of 'Om Shanti Shanti Shantihi' generated approximately Rs 1.5 crore in domestic box office revenue. This figure reflects the film's limited commercial success in cinemas, underscoring the strategic decision to pivot to digital distribution to maximize viewership and recover production investments.
The move to Aha represents a growing trend in the Indian film industry, where movies with niche appeal or moderate theatrical returns are increasingly leveraging OTT platforms to find their audience. This digital release strategy allows for extended shelf life and potential rediscovery by viewers who may have missed the film during its initial cinema window.
