JioHotstar Rolls Out Fresh Subscription Plans with Monthly Payment Options
JioHotstar has launched new subscription plans that will become active on January 28. These plans start at just Rs 79 for new users. The company is introducing monthly payment choices across all tiers, in addition to the existing quarterly and yearly options.
Flexible Plans for Different Viewing Habits
The move aims to make the service more accessible for individual viewers who prefer watching on mobile devices. It also caters to families that stream shows on connected televisions at home. According to JioHotstar, large-screen viewing on connected TVs has grown substantially over the past eleven months since launch. This growth has prompted the company to adjust its pricing structure.
The new plans reflect changing content preferences and demand for customized viewing experiences across different devices. They are designed to support viewing on both living-room televisions and mobile devices.
Hollywood Content Access and Pricing Details
Under the new pricing structure, new subscribers will need to access Hollywood content through an add-on plan. However, this content will be available for free to subscribers of the Super and Premium tiers. Users of the less expensive mobile plans can still watch Hollywood titles by purchasing an add-on separately, according to their preference.
These changes apply only to new subscribers joining from January 28 onward. Existing subscribers will continue with their current plans.
Complete Plan Breakdown
Mobile Plan
- Monthly: Rs 79
- Quarterly: Rs 149
- Annual: Rs 499
- Devices: 1 mobile device at a time
- Ad Experience: Ad-supported
- Content: All content included except Hollywood (available as add-on)
- Hollywood Add-on: Rs 49 monthly, Rs 129 quarterly, Rs 399 annually
Super Plan
- Monthly: Rs 149
- Quarterly: Rs 349
- Annual: Rs 1099
- Devices: Access up to 2 devices at a time
- Ad Experience: Ad-supported
- Content: All content available across mobile, web, and supported living room devices
- Hollywood: Included in base pack
Premium Plan
- Monthly: Rs 299
- Quarterly: Rs 699
- Annual: Rs 2199
- Devices: Access up to 4 devices at a time
- Ad Experience: Ad-free entertainment, except for live sports and other live shows
- Content: All content available across mobile, web, and supported living room devices
- Hollywood: Included in base pack
Company Statement and Platform Growth
Sushant Sreeram, Head of SVOD Business & Chief Marketing Officer at JioStar, commented on the announcement. He said, "This update brings greater flexibility and choice across subscription needs. It supports long-term investments in premium storytelling, the best of live sports, and a high-quality streaming experience at scale for our audiences."
This change comes as JioHotstar has reached one billion downloads on Google Play. The platform currently boasts 450 million monthly active users across all pin codes in India. It offers more than 300,000 hours of content in various languages and genres.
Since launching less than a year ago, JioHotstar has built an extensive content library. This includes sports programming from over 100 network channels, unscripted and reality shows, creator content through Sparks, live cultural events, original series, films, kids and family content, anime, and international content including Hollywood productions.
The new pricing structure is intended to support continued spending on content and technology development. It represents the company's response to evolving viewer habits and device preferences across the Indian market.