Amazon has unveiled a fascinating snapshot of India's digital entertainment and information consumption habits for the year 2025, based on voice queries to its intelligent assistant, Alexa. The data reveals a nation with remarkably wide-ranging interests, seamlessly blending global pop culture with local favourites, all accessed through a mix of English, Hindi, and the popular hybrid Hinglish.
A Symphony of Global and Local Music Requests
The report underscores music as a primary use case for Alexa in Indian households. K-pop maintained a powerful grip on the Indian audience, with supergroups and soloists like BTS, BLACKPINK, and Jennie ranking among the most-searched artists. This global phenomenon shared the spotlight with international icons such as Taylor Swift, Justin Bieber, and the legendary Michael Jackson.
On the home front, the voices of Indian legends remained ever-popular. Queries frequently featured the timeless melodies of Lata Mangeshkar and Kishore Kumar, alongside contemporary greats like composer and singer Shankar Mahadevan. The list of most-requested voices in homes featured a blend of Indian and global stars, including Arijit Singh, Shreya Ghoshal, Pritam, and Bruno Mars.
The year's soundscape was defined by a mix of viral hits and classic tracks. Users commonly played global collaborations like 'APT' by ROSÉ and Bruno Mars, regional viral sensation 'Shaky' by Sanju Rathod and G-SPXRK, and beloved Bollywood numbers such as 'Saiyaara' and 'Sahiba'.
The Rise of Podcasts: From Crime to Consciousness
Beyond music, podcasts emerged as a major area of engagement for Alexa users across the country. Listeners explored a diverse array of genres, demonstrating a keen appetite for storytelling and knowledge.
True crime captivated audiences, with shows like The Desi Crime Podcast and The Horror Show by Khooni Monday gaining significant traction. Interest also spanned spirituality, with The Sadhguru Podcast – Of Mystics and Mistakes being a top choice, and practical knowledge through daily briefings like Finshots Daily. Popular interview formats like The Ranveer Show also found a dedicated listener base.
Curiosity Driven Queries: Celebrities, Sports, and General Knowledge
Alexa also served as a go-to source for quick information and trivia. Users frequently asked about the personal and professional lives of celebrities and sports stars. Common questions centred on the net worth, biography, and details about figures like cricketer Virat Kohli, actor Shah Rukh Khan, football star Cristiano Ronaldo, and icon Amitabh Bachchan.
This thirst for knowledge extended to broader topics, with users posing general knowledge questions about political leaders, geographical facts, and current world affairs, rounding out the year's most common inquiries.
The 2025 trends report from Alexa paints a picture of an increasingly curious and entertainment-savvy Indian user base, leveraging voice technology to access a world of content that reflects both their global connectedness and deep-rooted local tastes.
