A prominent South African entrepreneur has ignited a significant online discussion by highlighting the behind-the-scenes force behind American streamer iShowSpeed's wildly popular visit to the country. DJ Sbu, a well-known figure in business and music, has publicly stated that music industry personality Nota Baloyi played a pivotal role in making the international streamer's trip a viral sensation.
The Spark of the Viral Tour
The events unfolded between late 2025 and early 2026, when iShowSpeed travelled to South Africa. His journey took him through Johannesburg and various townships, where he was seen actively engaging with local communities. These interactions quickly became trending topics on major social media platforms, placing South Africa squarely within a global streaming trend. The debate around the tour's success intensified after DJ Sbu shared a social media post specifically praising Nota Baloyi's influence.
According to Sbu, Nota was instrumental in introducing iShowSpeed to a broader local audience, particularly reaching older demographics who were previously unaware of the streamer. This revelation split public opinion. While many celebrated the collaboration as a cultural victory that showcased South African energy and creativity to the world, others criticised it as a mere exercise in clout-chasing. As clips from the tour continued to circulate online, the conversation shifted from pure entertainment to deeper questions about influence, credit, and authenticity in the digital age.
DJ Sbu's Claim and Nota's Detailed Role
In his decisive post, DJ Sbu left no room for ambiguity, commending Nota Baloyi's involvement. He wrote, “NOTA MADE iSHOWSPEED FAMOUS IN SOUTH AFRICA… Hate it or love it, it’s all because of the authority.” Sbu emphasised that it was Nota who effectively bridged the gap between the digital streaming world and mainstream social circles within the country.
Nota Baloyi later provided context to his involvement during an appearance on the L-Tido New Gen podcast. He explained that he took on multiple responsibilities during the Johannesburg segment of the tour, acting as an MC, guide, and organiser. “I was multitasking,” Nota stated, adding that he had prepared extensively for the hectic schedule. Addressing critics who called some viral moments embarrassing, he dismissed the claims, asserting, “Nobody lost aura. Everyone that’s a part of that is a part of history.”
Massive Reach and Lasting Impact
The tour's metrics were undeniably impressive, pulling in over 100,000 live concurrent viewers at times and amassing tens of millions of total views across platforms. However, public reception remained mixed. Alongside appreciation for the global exposure given to South African locales and creators, there were pointed questions about the underlying motives of those involved.
Nota also made an interesting observation about the tour's legacy, noting that iShowSpeed's raw, high-energy streaming style has now set a new benchmark for local content creators, challenging them to elevate their own production value and engagement tactics. The discussion triggered by DJ Sbu's acknowledgement has propelled the iShowSpeed South Africa tour into a broader analysis of how influence is cultivated and credited in today's digital ecosystem.
Whether viewed as a masterful cultural collaboration or a controversial scandal, the episode has undeniably focused the world's attention on South Africa's vibrant scene and the growing, powerful influence of global streaming culture. It stands as a case study in how online virality is often orchestrated by key local connectors.
