A heartwarming song from a smaller 2016 film has captured the imagination of a new generation, finding unexpected popularity nearly a decade after its initial release. The track 'All I Am Saying Is Let’s Give Love a Chance' from Nagesh Kukunoor's film Dhanak is enjoying a massive second wave of fame, primarily driven by Instagram Reels.
The Unpredictable Digital Revival of a Decade-Old Track
The song's journey back into the public eye began with its feature in Nagesh Kukunoor's recent streaming series, 'Mrs Deshpande', which stars Madhuri Dixit Nene. This placement served as the catalyst, introducing the melodic fusion piece to a fresh audience. Shortly after, users on social media, particularly Instagram, began widely adopting the track for their Reels, using it to soundtrack moments of joy, nostalgia, and everyday connection.
Composer Tapas Relia, who created the music for Dhanak, expressed his pleasant surprise at this delayed recognition. In a conversation with Mid-day, Relia reflected on the unpredictable nature of music consumption in the digital era. He noted that the film released almost ten years ago, making the song's sudden virality a "strange yet surprisingly beautiful feeling." He philosophically added that it seems good music eventually finds its way to people, regardless of time.
Simplicity and Sincerity: Why the Song Connects Now
Tapas Relia admitted that while the appreciation took "a little too long for comfort," he has no complaints. He finds the current response deeply reassuring because listeners are connecting with a piece of music that was not engineered as a viral hook. The composer attributes the song's resonance to its fundamental simplicity and the emotional context of the film.
"'Let’s Give Love' is very basic musically," Relia explained. "It’s the magic of the children, the script, the performances. I think it has finally reached people the way it was always meant to." The song is a fresh take on the classic folk tune 'Dum-a-Dum Mast Qalandar', reinterpreted to fit the narrative of Dhanak, a film that explores the powerful bond between siblings and enduring hope.
A Testament to Timeless Art Over Fleeting Trends
The resurgence of this track underscores a powerful truth in the creative world: genuine artistic work possesses a longevity that often outlives temporary trends. The core message of the film—hope, care, and innocence—continues to resonate with audiences today, proving that heartfelt stories and their music have a timeless quality.
The song's revival, facilitated by a streaming series and amplified by social media users, demonstrates the new pathways through which content can find its audience. It shows that in today's fragmented digital landscape, a piece of art can lie dormant for years before suddenly striking a chord with millions, ensuring that the right music finds its listeners, even if it takes a decade.
